SFR 178: How I Launched Affiliate Outrage...

BOOM! What's going on, everyone? It is Steve Larsen. Today, I'm gonna talk about how I actually set up Affiliate Outrage - I'm actually super excited it's launched.

 

I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge, and build my million dollar business.

 

The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.

 

My name is Steve Larsen, and welcome to Sales Funnel Radio.

 

What's up, guys?

 

Hey, so today, I just wanna share with you guys why I got started on Affiliate Outrage.

 

Some of you guys might know, I actually started this in college - not the program - but the first money I ever made online was affiliate money.

 

I had a ton of fun with it, but it was out of desperation.

 

I had been trying so many things. I was like, "Hey, I'm gonna go try this, I'm gonna try that," okay? Literally, it was like seventeen businesses that I tried - I was actively in them, you know what I mean? I was cutting things out, just doing that thing, whatever that business idea was for a solid three, three to six months.

 

So if you do the math on that, it took me a few years, right to figure this stuff out. And that's pretty normal, all right?  If you're gonna get really good at anything you're not gonna be amazing right off the bat.

 

So transitioning from an employee over to a business owner - an entrepreneur, creating value, a marketer - that's not an easy task. And it's not one that usually happens quickly for most people.

 

I wanted to make this program for many reasons:

 

One of them is because I have my need to give back. I wanna share with you guys the strategies that got me my first cash, okay? How I actually was able to go make money. It was through affiliate marketing, and I wanna teach you guys that kinda stuff.

 

But what I really want you to do is, I want you to notice what I'm doing. Watch from it from a 30 thousand foot view what I'm doing.

 

If you have launched something, one of the biggest questions that I get, (I've been emailing a lot about this lately, and it's been, been a lot of fun).

 

But one of the challenges that, (and when I hear this, guys, I cringe on the inside.) "Stephen, I've launched my thing, 'how do I get traffic to it'?"

 

Gah, right? Oh my gosh, that sucks! Oh man, I'm so sorry... Because there's a bunch of stuff that you should do... First of all, you should take it down, because what I wanna teach you real quick is how I've been able to launch.

 

The last six, seven funnels that I've built, that I've put out... every one of them has been successful.

 

Now, that means different things, in varying amounts, but a lot of money came in on each one of them. Lots of it. And I just wanna walk you guys through why they were successful.  It's all about this concept called The Prelaunch.

 

Now, I love movies, I love going to movie theaters. I don't really stop and watch movies in the evening here much. Sometimes, I like sitcoms, Seinfeld, still a big fan, definitely a big fan of The Office. Anyway, Psych, love that show, 'cause I'm a goofball, and so is he...

 

Anyway, so if you guys go to like a movie, I want you to imagine how successful would a movie be without a pre-launch? Hollywood, they dump a $100 million bucks into a movie.

 

You're going to see a movie, and let's say you don't know quite know what it is. And let's say that you get to the movie theater, and you walk on up, and the first time you have ever heard of a movie ever is on the day the movie gets released to the theaters.

 

What do you think the success rate of that movie is gonna be? Not that good! Not nearly as good as it could be, is if there was a lot of pressure built up beforehand.

Guys, that's what marketers do. They build up the pressure. They create events. For lack of a better term, it's a campaign.

 

Setting up a Facebook ad, they call it a campaign - they're destroying that term!

 

Campaigns are events that you orchestrate; you built pressure around product launches, certain things. You open and close access to the public, 'kay?

 

Now you watch what Hollywood does right? When you go in, and you're creating a product -  just as important as your product's ability to deliver on what you say it will, is your ability to think through the launch strategy.

 

What's the go-to-marketing strategy that you're actually gonna go say, "Hey, what's up, market? Here's my thing."

 

How do you go, and actually create and orchestrate all that pressure ahead of time, right?  The anticipation, "Oh my gosh, I've gotta have that. That is so crazy cool," right?

 

There's a study that said, the anticipation for vacation, the amount of excitement and joy in the mere anticipating of a vacation is just as exciting as the vacation itself!  Which is fascinating, right?

 

And so if you're gonna go on a trip, or there's something you're gonna go through... Let's say it's an event, or you're gonna come to my OfferMind, or whatever it is... if you orchestrate it correctly...

 

I got three kids; three amazing little girls, an incredible wife - we went to Disney in April. My family had never been there before, my wife had never been there before, and obviously, the kids hadn't.

 

I was very careful to make sure that I was talking about Disney a lot, well before we were ever gonna go. Well before we ever got in the car and went to the airport. Why? Because I'm building anticipation: "Oh, have you seen the maps that are over there?"

 

I know, and, you guys will be like, "Stephen, you need to use marketing principles on your own family?" Of course, I do - come on, right? You should too!

 

Marketing is just the act of shifting and affecting people's beliefs. Why on Earth would I not build anticipation for something that we're gonna do as a family? Of course, I'm gonna do that.  I'd be stupid not to.

 

So I was like, "Hey, check out this map. Oh, look at this. We could go eat here, we could do this. Check out these hotels. Did you know there's a monorail? We could ride the monorail... did you know we could do that? Holy crap!"

 

I'm talking about the cool things, and I'm future pacing. I'm not trying to manipulate. That's not what I'm talking about at all. But I am trying to lace in a whole bunch of things prior to the event happening, whether that event is an actual event - you going somewhere - or a product launch.