SFR 173: How I'd Get It All Back In 30 Days...

Boom! What's going on everyone. It's Steve Larsen, and this is Sales Funnel Radio.

 

And today I'm going to show you my 30-day plan for how I'd get everything back if I lost it all.

 

I've spent the last four years learning from the most brilliant marketers today, and now, I've left my nine to five, to take the plunge and build my million dollar business.

 

The real question is, how will I do it without VC funding or debt? Completely from scratch.

 

This podcast is here to give you the answer. Join me and follow along, as I learn, apply, and share marketing strategies to grow my online business using only today's best Internet sales funnels.

 

My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up, guys?

 

Hey, I am excited about this episode. Now, if you haven't seen the last episode, I talked to Russell Brunson - he was on the show which is super fun. I interviewed him specifically about this new book that he just came out with called 30 Days.

 

In the book, Russell asked all these marketers, "Hey look, you lose everything, you have nothing, except an internet connection and your  ClickFunnels account. Your bills are paid, but for one month only, "How would you get it back?"

 

Which is, it's a fascinating question. How would you get it all back? You have no list, you have no reputation, nothing. You start from scratch, all you know is your little, your marketing know-how, how would you restart?

 

I was kinda laughing when he asked me to write a chapter for the book, and give my take on how I would do the whole thing - because I just did it for real! At the beginning of this year left my job. I left ClickFunnels.

 

I didn't have a business, I didn't have a funnel, I didn't have a script, there was no product. What's funny is, I felt like my chapter was documenting what I actually did.

 

If you want to see what it is, go to 30days.com/stephen. 30 as in three zero. 30days.com/stephen. My name is S-T-E-P-H-E-N. You'll see my chapter, you'll see me, I'm on that page, that's my page, and you can see the plan that I detailed, that I outlined, for 30 straight days.

 

Look, on day one, this is what I do. Day two, this is what I do. Day three, this is what I do - it's literally laid out, piece by piece by piece.

 

But I wanted to give you at least a little bit of an overview of those things, and kind of describe why I did what I did there.

 

How many of you guys are in the 2 Comma Club X Coaching program? I'm one of the coaches. I was in San Diego, and in two days, I was about to get on stage. I showed up a little bit early, and the whole first night I was just finishing this chapter.

 

I was up 'til like two a.m., eyes bloodshot, you know, classic funnel hacker style right there.

 

The second night, I went in, and I had to finish the actual presentation. So, long story short, I finished in San Diego, and I was super proud of it. 'Cause I put a lot of time into writing that chapter.

 

I actually really like to write. I've got a few books coming, which I'm really excited about, woohoo! Draft is almost done. Anyway. So, I want to walk through and I just want to share with you guys why I did what I did. And funny enough, this is actually how I created a business...

 

Agh, sorry the freaking battery camera died again...

 

Anyway, I'm excited to walk through. I want to detail out what I did in this chapter, and why it worked. I'm not gonna go into huge amounts of detail, but I am gonna dive into the strategy for how I knew that this would be a good thing.

 

One thing that I want to point out is that you're gonna watch while I kinda walk through this... I launched when I didn't have a product. Okay, and that might be freaky.

 

And honestly, the first time I heard of entrepreneurs doing this, I was like, is this okay to do? You know what I mean?

 

The first time I launched an info product, it took me eight months to build, and nobody bought it. No one bought it. No one bought it for like another four months. And the reason why is because I thought success had to do with the product. Right? I thought sales had to do with the product.

 

There was a story I told on stage a while ago about this book, and I know a lot of you guys have heard this story, now, but it was about a book. I sold this book, and I was telling everyone how cool the book was.

 

I told this awesome story behind it, and it was all fake. I didn't tell 'em it was fake. It was an entirely made up story, okay.

 

I made up the story, - but it made people want the book so bad -that the people in the audience were buying it off Amazon.

 

I found out that one of the ladies who helped with the authorship of the book was in the audience, and she bought the book again.

 

It was a freaking good story. And then at the end of it, I let everyone know, "Look, I've actually never read this book. It's a random book off my shelf. I have no idea who this author is. I have no idea what the chapters are."

 

Then I asked, "Did I tell you what the chapters are?" They're like, "No." I was like, "Huh, so you bought this thing from me, and I didn't even tell you what was in it."

 

"Wait a second, wait a second. You bought this thing from me, and I didn't even tell you what was in it. I didn't tell you the names of the chapters. I didn't say the names of like the authors on the back."

 

So what does that tell you?

 

It tells you that sales has nothing to do with the product. This was the point I was trying to make - that's why I did it. To show you that sales have nothing to do with the product. Your product does not sell itself.

 

I hate it when somebody's like, "Well, this thing sells so well, all you gotta do is you gotta get it in front of people, and it sells itself." Bull crap! That's garbage! If you follow that path, you will do far less in sales.

 

A sales message is a different asset than a product. They're both assets, but they're not the same asset.

 

A sales message is an asset. A product is an asset. But again, they're not the same asset. They are separate things. And when you think the roles of both are the same, your sales suck, okay. That's what happens to it. I just want to be open with you and forward with you about that.

 

So let's just start walking though this here. You'll notice, now I don't remember off the top of my head what I said each day I would do - it was very meticulous though, very methodical. Go get the actual thing, and you can watch what I actually did - it's so good, oh my gosh - if I say so myself, okay.

 

But the first thing I had to go do was, I had to figure out...

 

So I'm just gonna break these up into weeks. Week one, week two, week three, and week fou...