SFR 171: How To Recycle Sales Stories...

Boom, what's up guys, this is Steve Larsen.

 

Today we are gonna talk about recycling stories.

 

I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business.

 

The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.

 

My name is Steve Larsen, and welcome to Sales Funnel Radio.

 

What's up guys?

 

Hey guys, thanks so much for tuning into to Sales Funnel Radio.  I was on stage a little while ago, and I was teaching, and there was one question that comes up every single time when I'm teaching script building, when I'm teaching any kind of story-telling, anything like that.

 

One of the things that always comes across is, "Stephen I don't know what stories to tell that will break someone's belief patterns and make them want to cause a purchase to happen?".

 

And I say, "Okay cool cool cool, that makes total sense everyone goes through that first of all. So if you're feeling that, don't worry about that."

 

Second of all though, what you gotta understand is you don't always need to come up with new stories, right?

 

So this episode is called Recycling Stories because what I want to do is share with you guys how I do that. So what better way to actually teach you to do that than show you actually me doing that. Does that make sense?

 

So what I did is, a little while ago I actually decided, this is something I've never done before in front of a live group. I've done a lot of funnel building but live script building!

 

Guys script writing is hard. Just know that it's one of the hardest parts of funnel building overall.

 

Putting the pages together, that's some easy stuff man. That's easy stuff. You drag and drop, you're done. Script writing though, that's not easy. And so what I wanted to is...

 

I thought how cool would it be if I actually went and built a script live in front of an audience, and it made me a little bit nervous - I'm not gonna lie -because it's not an easy thing to do.

 

We'll spend days coming up with one headline, you know what I mean? And so to write a whole script, not just the headline? That was really challenging for me to do that. It was a lot of fun though.

 

It took me 12 hours. It was in front of an audience of about 75 people, and I built an entire webinar script from top to bottom. The whole thing, top to bottom. And what I was trying to teach them and share with them in this part, I just ripped it out, and I'm gonna share with you guys here.

 

I'm building the actual webinar slides live. I recorded my screen doing so and walking through and talking through each slide. So that's actually what we're gonna cut over to in here in just a moment.

 

But what I want you to understand, see and notice is that for a lot of what I'm doing for that webinar - this is for my product - it's called My Funnel Stash...

 

"Oh crap, wait just a second. Eh, there we go!" (Stephen goes to get something - he comes back with a fake mustache and some red and green sunglasses - He puts them on and continues to talk).

 

...I'm doing it for a product called "My Funnel Stash." It's a play on words. It's all the funnels that I've been building, and that I built over at ClickFunnels.

 

It's gonna sound a little conceited, kay? But no one really else is gonna have the opportunity to sit next to someone brilliant like Russell Brunson and learn right at the feet of a master for that amount of time.

 

When I left, one of the things that Clickfunnels did which is brilliant, is Russell was like, well I don't always wanna be just the one funnel builder, so they created an internal agency.

 

I don't know that ever anyone else ever is gonna have the opportunity to do the kind of thing I did. For that reason I feel a little bit of a mantel to share with you guys some of the things that I was doing over there.

 

Please note, that's one of the reason why I talk so much about Russell Brunson is because I feel a little bit of a responsibility to share with you some of the things that made funnel building successful. And why someone like me, I was building funnels ahead of that time, but the finer points of it that made it actually work and stick.

 

This is super cheesy I know, but I actually sent out Clickfunnels colored glasses and a funnel stache, stash with the actual stash of funnels that I used to build 500 funnels next to the guy.

 

What was interesting about this, after doing the amount of funnel builds that I did at Clickfunnels, I need you to know and hear me now: "Funnel building success has very little to do with the pages, okay?"

 

You can have a funnel that is limping along on one leg and be totally fine, very successful. Completely fine.

 

Now please go in and make your funnel tweaks, make them good, but if your funnel is only working because of little tiny tips and tricks inside the funnel, then your offer sucks. Right? Your script is terrible. That's just the fact. Take it from a guy who's made a lot of them. Understand what I'm saying here.

 

So what I need you to get, this is a longer episode, but I'm trying to share with you guys how I'm recycling my origin story in different products, and how that's totally okay to do.

 

Scriptwriting, that's really where the rubber meets the road. Before Clickfunnels existed, that was the always the most expensive part of building a funnel with a traditional team - because copy is what does the selling.

 

I can feel my stache starting to fall over here. I'm getting animated, it's like sweating. Anyway, so guys this a little bit of a longer episode, but we're gonna cut over to a segment that I've chopped out where you're gonna see me recycle the same story for different things, and that's totally fine.

 

My origin story is still my origin story. So if I'm gonna go sell a product over here, or sell product over there, or sell product over there - those are different products, but I still have the same origin story. I can't change my background.

 

So how do I recycle my story in a way that fits the other things that I'm selling without making it obvious? And so that's what I'm doing. I'm actually script building. I'm live script building, and I'm taking from a lot of other webinars that I've built to go in and rip out different things and elements to fill out the requirements to make a good origin story.

 

So again, what is that?

 

Let's wait again, one more...