SFR 167: My Favorite Traffic Methods (AND WHY)...

Ho, oh, boom! What's up, guys? This is Steve Larsen. This is Sales Funnel Radio. Today we're gonna talk about my four favorite traffic methods.

 

I spent the last four years learning from the most brilliant marketers today, and now I've left my nine-to-five to take the plunge and build my million dollar business.

 

The real question is, how will I do it without V.C. funding or debt, completely from scratch? This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.

 

My name is Steve Larsen and welcome to Sales Funnel Radio. What's up guys?

 

Hey! I know it's already right on the whiteboard right here... (for those guys who are listening, obviously I'm going to explain everything as well.)

 

I wanna walk through this here real fast. It's a question I've been getting more and more frequently, and if you guys don't know, I actually don't like driving paid ads.

 

Now, please understand what I'm saying, we drive paid ads. But I don't want to learn how to do them.

 

When launched one of my first products I went and I put it out there, and I was super excited, super stoked. I was like, "Look! I birthed this amazing thing, World! Hey, this is incredible, it's amazing!"  I was so proud of myself because after a year it had done 60 grand with no ads spend. It was a little over a year, but I was like, "Oh my gosh, check this out!" I remember feeling really excited about that.

 

I was like, "I am the freakin' man, everyone bow to me!"  I wasn't saying that but, in my mind, I was like, "I finally did it" I finally made something work.  It was after a lot of tries. A ton of tries... and finally something worked, and I was proud of it. I was really proud of it.

 

I remember feeling so proud that I hadn't spent any ad spend, and it was still doing that well.

 

I don't remember who I was listening too, I think it was a Joe Polish thing, and some of Russell Brunson's stuff. Anyway, all of a sudden I had this epiphany: "Shame on you, Shame on you, you're not spending money on ads, right? I  started realizing that a real marketer would wanna be able to spend as much money as possible to acquire a customer, right?

 

If you think about those massive marketing phrases: "Whoever can spend the most money to acquire a customer wins." Those are like, laws of marketing. And I was like, "I'm not even spending any money. Crap! That means I'm not actually a marketer... I kinda accidentally came into that cash." I was like, "I need to be able to spend as much money as possible  in order to actually acquire customers." So it changed everything for me.

 

I started going through, and instead, I started building out funnels where not only the price point allowed me to dump cash back into it, but I started structuring to remove my ad cost.

 

But I was like, "Wait I don't actually wanna learn how to do this ad game." And I know that might sound crazy, but I really wanna just stay on just the funnel-building offer creation peak.  I wanna stay on top of that peak.

 

I used to climb a lot of mountains we did a lot of backpacking growing up. I grew up in Colorado. I loved it, absolutely loved it. Time with nature. Super cool. Teaches you a lot of stuff. But I never once, funnily enough, climbed two peaks at the same time. It's a weakness of mine to try and do lots of things. But I started looking at what I was focusing on in the same way as climbing mountain peaks.

 

Now I don't want to be a renaissance man. Renaissance men don't get paid anything. Obsessers get paid. So, I'm gonna stay on my obsessing peak of just being the offer creation guy, and teaching people how to build inside of a funnel. That's really what I do. And that's what I'm really freaking good at.

So I'm gonna stay there.

 

If I go and learn something like ads, that's gonna distract from my peak. That's gonna require me to come off my peak and try to climb another one high enough to make the other one successful. That doesn't make sense.

 

I know many times I've dropped the fact that I'm going to interview my amazing team. There's one specific thing I've been waiting for in order to do it, and I'm so excited for it. It's gonna be really, really cool. Soon as it happens I will get my team in here and I will interview them.

 

I found an amazing ads-driving individual, and she's incredible. She's absolutely amazing. I'm like, oh my gosh, blows me away. Very, very good...

 

I personally like to obsess. She obsesses over the act of driving Facebook ads to the degree that I obsess over building funnels. I wanted someone like that, and you should find someone like that.

 

If someone's like, "I don't know... Hmmm, I can do it." Don't hire 'em. Hire someone who's ridiculously obsessed. Somebody who, it's not logical how obsessed they are. That's the kinda person that you want. It took me a long time to find, a long time to find her, but I found her. She's amazing.

 

But what do I obsess over traffic-wise? I know you guys can see right here, but I'm gonna walk through real fast these four things to show you guys how I actually get traffic.

 

These are my four favorite methods of getting traffic. These are my four favorite methods of getting sales, specifically. I don't like to obsess just on the act of getting traffic, I obsess over how to get sales. That's a different question. Now, traffic is money, but I don't just wanna get eyeballs.

 

I actually started out as a traffic driver - you guys might not know that? I was driving traffic for Paul Mitchell. It was right about the time I started learning what a funnel was. I was like, "This is really interesting, huh."

 

My buddy and I, (I actually I think it was Colton, he's sitting right over there) we were driving traffic to the first funnel that we ever built. That's how we got Clickfunnels.

 

It was called Fixed Insurance and it was for smartphones. It was smartphone insurance, and it's literally what we used to get our Clickfunnels account paid for. It was really, really cool. We didn't make any money, but we broke even, kinda. Anyways, it was good.

 

I started experimenting with different traffic methods and I remember once I got 53,000 people to a website in two days. And I was like, "This is awesome! I must be really good at this!"  I could get a lot of eyeballs, guys. But then I started thinking: "Wait, how come I didn't get 53,000 sales?" And I started learning about conversion, and squeeze pages, order pages, and opt-ins.

 

Anyways, that's one of the ways I got into it. So yes, traffic is money but only if you have a good funnel.

 

So I like to obsess over the sales methods, not just traffic methods. So please look at what I'm sharing today with that in mind.

 

All these methods will get you eyeballs on what whatever funnel or event, or whatever thing you're doing. But there are specific ones I like to use that I know will give me sales. And that's the reason that these are the four that I use. I've been very methodical about this for years and I want you to see why I do what I do here.