SFR 163: Easy Add-On Products...

 Boom! What's going on everyone? It's Steve Larsen.

 

This is Sales Funnel Radio, and today we're going to talk about some easy add-ons you can put to your products.

 

I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million-dollar business.

 

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My name is Steve Larsen, and welcome to Sales Funnel Radio.

 

What's up, guys? Hey, I don't know if you're like me, but my favorite part of going to movies a lot of times is the previews ahead of time.

 

I remember we were driving to a movie, and I didn't want to go to it anymore because I knew we would just get there in time for the movie. This might be a little bit weird, but I love watching the previews. I love being sold. I love being sold. Being sold is so fun.

 

There's a guy who came, and he walked through our front door, and he said, "Hey, I wanna give you some pest control ... or carpet cleaning... or this or that." I love the sales process. It's so fun. It's really really cool to see in action.

 

Infomercials, oh my gosh. I can watch infomercials... matter of fact, I have done that many times. I just watch the infomercial for the sake of the infomercial because I don't want to watch whatever show is on. I've done that multiple times. I love the act of selling.

 

In infomercials, though, you guys have seen, back, I don't know, several years ago, I would watch (definitely like six, seven, even eight years ago), I would watch these infomercials, and even just in general, you'd see these products that people would come out with. And you'd see these infomercial guys like, "You're gonna get this... and it's the CD set."

 

And it's all these CDs. It's this course laid out in all these CDs, like 12 CDs. Now, spacing-wise, it could easily fit on one CD, but they know it looks bigger if it's on 12 so, "You're gonna get this 12-CD set!"

 

And you're like, "Wow, that's crazy cool!" "You're also gonna get this workbook over here." "Wow, that's cool." "You're also gonna get the personal book "from the author as well, from the creator of the course. "They've also authored a book. "We're gonna give you that book." "Wow, that's cool!" "You're also gonna get this checklist." "Wow, that's cool." Right, and they're masters at creating offers.

 

And even when it's like the ShamWow guy, right, I don't remember his name. ShamWow guy, right, "If you act in the next 15 minutes, "we're gonna give you two ShamWows for the price of one." What! "We're also gonna throw in four mini ones "in case you're ever in the car." What!

 

Right, they're building an offer. That's an offer. The infomercial people are experts at creating these offers, and that's exactly what we do on the internet. We create these offers and put them all together.

 

Well, my perception of what it took to create a product was like way up here. I mean, it was so big because I would see these guys. You know, and I'd see these guys, and they'd be creating, "You're gonna get this CD set. "You're gonna get the workbook. "You're gonna get the transcriptions. "You're gonna get this and this and this." And it was like, "Wow! "Gurus are telling me to go and actually create."

 

(My phone's going off over there. No, alright. Sorry about that.)... But it was my perception that I would have to go and create these massive massive products. And it ended up becoming a block to me, right.

 

I'd be like, "Man, these gurus, "they're saying the only way for me to get out there and actually go create success with this stuff" is for me to go and make, "I gotta have this CD course set. I gotta have the workbook. I gotta have this, I gotta have this, I gotta have this or this."

 

If I'm doing some supplement, "I gotta be able to give this away. "And a workbook from," let's say it's a weight loss thing. "I gotta go interview these people, "and I gotta become an expert on weight loss. "And give them that workbook as well. "Plus the supplements, plus the formulator, "plus put together the packaging and the branding "and how much it's gonna fulfill. "And the shipping, right."

 

My perception of what it took to actually create a product, and especially an add-on, was through the roof. It was crazy. It was through the roof. It was so challenging because these guys were so good at it that it actually ended up becoming a barrier, and I started believing that I needed to do it like that in order for me to actually become successful and build my own product. And so for the first few products that I put out, it was like that.

 

I would go months, guys, months and months of time putting little info products together, then like a little CD, and a free plus shipping thing with something physical. And that's how I would build out these products. And I still do that, but there's some hacks to it.

 

I wanna let you know that that's not always the case though. If you go look at what these guys are experts at, they're experts at creating offers and products.

 

So what I wanted to go through with you guys today, (I've got my phone here which is why my computer rang. I've got my phone here. And I'm putting it on airplane mode so nothing else pops in.) I started writing down a list of really easy ways for you to create add-ons, okay?

 

So let's say that your main product, let's say you got a supplement. And you might put a little add-on on there. Maybe you can use it as an upsell or, "Hey, it just comes with it naturally anyway." And these are things that you could do to increase the perceived value of the product without you spending inordinate amounts of time going out and building out literally an entire additional product. Does that make sense?

 

Okay, what we're doing here is we're toying with the perceived value of offers of products by tossing in a few of these really simple ways.

 

Now, for those of you that are in the Two Comma Club X Program, there are huge lists of ways to create products quickly in there, right, which is awesome. Product Secrets is amazing. But I want to be able to share just a few of the things that I personally do, that are on that list also, that I like to use to very quickly increase the perceived value of the primary thing I'm trying to sell.

 

For example, I have a product that I launched the beginning of this year called Secret MLM Hacks, right? And it sells in the MLM space, and it's doing awesome. It's amazing. But there are a few things I added in there that I knew would increase perceived value. I added in a workbook...

 

Here's the issue with info products. I love info products. You guys know why I'm in the info product game. The issue with it, though, is that people know as the perception like even though it took this guy for freaking ever to create this thing, for him to fulfill it to me he literally does nothing, you know what I mean? Meaning there's an email with the login link. Even though there's a lot of time that we...