SFR 159: Funnel Training Wheels...

Boom what's up guys? This is Steve Larsen, and this is Sales Funnel Radio!

 

We're gonna talk about training wheels - and, “Is this a real gun?”

 

I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business.

 

The real question is how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.

 

My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys?

 

Hey, first off this is not a real gun okay just so you know, it's an airsoft gun but is a replication of a few others.

 

Hey I know I give a lot of military examples, but I wanna give one for you right now, just 'cause it was a part of my life for a while, okay?

 

So, this lesson, if I can get you to understand how this relates to sales funnels... it has everything to do with sales funnels... follow me for a moment.

 

Okay, when we were shooting; we would shoot, and we'd shoot, and we'd shoot, and we'd shoot.

 

Before we ever shot a bullet; guys, for weeks and weeks and weeks - all we would do is we would lay prone on concrete. We'd sit down, and they would make us hit our elbows on the ground "bam, bam, bam," right on the concrete to make our elbows stronger.

 

It hurt like crazy for the first few days, but we started getting tougher and tougher and tougher so we could lay in the prone longer.

 

Anyone else who's in the service, you know you guys have been through this as well -  you know exactly what I'm talking about.

 

For like two or three days we did that - and each night in the barracks we laid down just" bam, bam, bam, bam," smacking on the ground trying to get my elbows stronger and tougher.

 

Then eventually we could lay prone for a long time, and it wouldn't hurt your elbows anymore - you wouldn't need little elbow pads - you didn't need any of that kind of stuff.

 

The other thing we would do is for a long time, we would just sit there in a prone, and we'd take a full canteen,  and we would hook it on the end of the barrel (so there's all that weight), and we'd just stay there.

 

There'd be no bullet, and all we would do was practice cycling the weapon. That was it, "bam cycle the weapon, bam cycle the weapon."

 

The next thing they would have us do is we would... (again I know a lot of you guys who have been in you know the service, you guys have done this as well okay, and you know exactly what I'm talking about). We would lay down there and we'd take a dime and sit it on the end of the barrel, and then we'd shoot...

 

There'd be no round, and there'd be no bullet; we'd take a shot right, and then we would recharge the weapon while keeping balance.  The dime, and even sometimes a canteen would be hanging off the end.

 

If we could cycle the weapon multiple times without dropping that dime and leaving belts you know without rotating back and forth, then we were successful.

 

We would do that over and over and over and over again; point, shoot, point, shoot - over and over and over and over.

 

We did this for weeks and weeks and weeks before we ever even put a live round inside of a weapon.

 

There were these guys that would show up, and they were like, Man I'm gonna be a sniper, and they expect to be this high-fluent guy - but they can even sit in the prone for like five minutes without hurting themselves - they were way way ahead of where they are, right!

 

One of the things I wanted to talk about with you guys real quick is this whole idea of funnel building.

 

A lot of people wanna be snipers when they can't even cycle a weapon in, right! A lot of people wanna build sales funnels that are successful when they haven't even figured out what copy is. They think, "Oh, it's not about copy, it's not about copy."

 

However, they don't even know the actual psychology of what's happening in the brain. They don't know the difference between marketing and sales. They have not done the things inside of their life, right and there's no pattern in their life to actually know how funnels work, or what a funnel is.

 

For a little bit, I used to think, "Oh, a funnel is pages." A funnel isn't pages -it's a way to do a funnel, okay?

 

Anyway, what I wanted to do real quick is - I wanted to show you guys a notebook, and how much I've dedicated my life to this topic, okay?

 

I wanna show you a notebook; this is the original notebook where I first heard about Russell Brunson and his very first course  - the first course that I went through of his was called "DotCom Secrets X."

 

Check this okay, I just wanna show you guys these pages. Here let me make sure you guys can see it. Check these pages out! They are chock full.

 

I stayed up till 3 AM for three months in a row, I mean look at that, studying funnelology. Studying.

 

Alright, this is all ads the beginning of it... This is all ad strategy - ad strategy, ad strategy. I mean look at that guys; this is one notebook!

 

I just found a whole bunch of 'em over there, and I've been kinda walking through memory lane. I probably spent too much time today doing that, but I was reminded like, "Oh, man, I really have spent a significant portion of time in this game," okay.

 

When I was in college, I would stay up till three AM studying Russell's first course, and this is the way I did it; I would press play, and I would pause after about five seconds, and I would write down what he said.

 

Okay, and I would press play, and I would press pause after five seconds then I would write down what he said. Look at this (Stephen flicking through pages of his notes), "Finding good sites," "These are the best tools," "This is the best way to buy banner ads," "This is the best way for media growth and traffic."The Online Traffic Blueprint:  this is how actual sales process happens part two of three, three of three, right! This is "Facebook strategies." I mean tons and tons of stuff, right... "How to take advantage of the lifeline of your leads," how to... I mean this is so rich, oh my gosh I can't even believe...

 

In fact, I was reminded of a few things that I'm gonna start doing differently!

 

I started calling this my "Indiana Jones journal." I wrote them down in my diary so I wouldn't have to remember, right? It's the exact same thing from Indiana Jones.

 

What I want you to know and understand is that if you're just starting out, or you've only been doing this for maybe like a month or two, and you're like, "It doesn't work,"  understand that's a false belief, it's not true! Get real with yourself and realize that when you're looking at other guys... don't compare yourself to where other people are!

 

Use it as leverage, use it as motivation - but don't compare yourself, or put your self-worth on somebody else.

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