SFR 155: How I'm Creating An Affiliate Army...

What's going on everyone, this is Steve Larson, and this is Sales Funnel Radio.

 

Today we are gonna talk about how to create your own affiliate army.

 

I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9 to 5 to take the plunge and build my million dollar business.

 

The real question is how will I do it without VC funding or debt, completely from scratch.

 

This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply and share marketing strategies to grow my online business, using only today's best internet sales funnels.

 

My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up guys?

 

Hey, so one thing I wanna get out of the way real quick is in the last few episodes I know I've talked a lot about things that I was doing at Clickfunnels when I first started working there. And the reason why is because what you'll notice that I'm doing, is I'm actually modeling the very things that I was doing over there, in my own business. Why? Because they work.

 

I had a hand in creating a lot of those things, and I've done it before so, why not just do it again for my own company, right? And so to tell the story, real quick:

 

I was just starting at ClickFunnels; I'd been working there like three months, and I noticed Russell started doing this weird thing...

 

He grabbed an iPad, and he sat figuring out how to mirror his iPad to his computer. I was like that's kind of weird. He would record his computer. And he was sitting there, he was writing out the script…

 

I think I was working on Biohacking Secrets at the time, or something like that. Feels like about the right timeline I think.

 

Anyway, so he was writing those things out, and I would kinda notice him, you know just over my shoulder, just watching what he was doing. And I was building stuff, putting things together

 

He did this really cool presentation where he showed how to be an affiliate, and the power of being an affiliate. Right, and if you guys know what I'm talking about, I'm talking about when we created affiliatebootcamp.com.

 

And then something magical happened. This was one of the things that was a catalyst for me - that gave me confidence to actually teach the things that I was doing.

 

He turned around and he said “Hey, do you wanna make the videos for this?”  I was like, “Are you serious? Yeah!”

 

On the outside I was like, “Yeah,” but on the inside, I was like, “Oh my gosh, this is crazy, right? Holy crap. Oh it's Russell Brunson.” I was pretty sure lightning would strike me if I didn't do a good job.

 

Right, that's what was going through my head...  but I didn't want him to know that. So I sat there and we started going through the different topics, coming up with different topics and different ideas for what Affiliate Bootcamp training was going to be.

 

Now I knew affiliatebootcamp.com, he had used that in previous businesses, but the current version of it right now, at the recording of this video, I created.

 

I remember I stayed up super late multiple nights filming and re-filming. I don't know if he knows that I did that, but I did that so many time because I was so scared that it wasn't gonna be amazing.

 

And so I'd film, and I'd re-film, back and forth, back and forth…

 

They were only 15 minute videos teaching a single really cool strategy that was very powerful, but I wanted to deliver it well. So I stayed up super late.

 

I remember Russell went out of town once and the project was due soon. I was probably over obsessing, but just 'cause I wanted to do a really good job.

 

So I was there really, really late. This was well over two years ago now - I was there super late, telling my wife, “Babe I gotta finish this thing... I'm doing the videos.” And she's like, “Whoa, that's crazy!”  So anyway, I was super excited about it.

 

I filmed a bunch of these strategies and taught a lot of cool stuff. And then I showed some of my own stuff that I had be doing to get affiliates at that time too.

 

And that's what a... You know then Jon Parks came in with this amazing amazing job, right, teaching incredible Facebook strategies. Right, and it was really fascinating the way it all came about, and a lot of people joined Clickfunnels because of that.

 

So yesterday what I did... I was going through and I have a Facebook group, if you guys don't know…. It's where I dump a lot of my strategy sessions. It's where I bring up a lot of things that I'm thinking of throughout the day. These podcast episodes are a little bit more... I think through them heavily, and I make sure that they all are like... It feels a little bit more permanent, right?

 

The Facebook group though, that's what I'm doing on a daily basis. It's called The Science of Selling Online, go check it out - it's free.

 

Anyway, yesterday, I did a deep dive with my group about creating an affiliate army. It was funny because half the people on the Facebook live told me that they were in Clickfunnels because of those original videos I did for Russell…

 

They're were like, “It was after seeing that strategy, that I decided to come and join ClickFunnels.” I was like, “No way,” it was a ton of people. Lots of 'em on the Facebook live that said that.  It was crazy.

 

So, I wanna show you how to get your own affiliate army. I also wanna show you more of the strategy of why you should want your own affiliate army. It's a little bit like where to start…

 

My brain's all over the place on this one. I'm excited to go through this:

 

Number one, we need to talk about the Dream 100. And funny enough, I feel like there's this, almost like a... It's almost like when I mention the Dream 100, people are like, Oh yeah... the Dream 100....” There’s this attitude around  it... “Freakin' do it - it works!”

 

We shipped out a whole bunch of packages yesterday to our Dream 100 - AGAIN. It's gone really, really well. It's super fun... really neat stuff.

 

You have to know that I treat Dream 100 and affiliates different... While I might do a joint venture, I’m not necessarily looking to do a joint venture with an affiliate. However, I am seeking to do a joint venture with a Dream 100. Does that make sense? It's one of the major differences between the two.

 

People can go out and they can promote my product, but they might not have a much of a following yet. It's not worth me doing a specific webinar with that person,right?  

 

A Dream 100 person is an influencer. They're a ‘river owner,’ right? They own traffic. They own eyeballs. I can do a joint venture with them, but that's different to most affiliates. Does that make sense?

 

For example; when we were getting the Expert Secrets book out of the door, we spent a significant amount of time... Dave Woodward did...