SFR 154: Why I Chose The Info Product Business...

- What's going on everyone, this is Steve Larson, and this is Sales Funnel Radio.

 

Today I'm going to talk to you about why I chose the info business over the others.

 

I spent the last four years learning from the most brilliant marketers today. And now I've left my 9-5 to take the plunge and build my million dollar business.

 

The real question is, how will I do it, without VC funding or debt, completely from scratch. This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.

 

My name is Steve Larsen, and welcome to Sales Funnel Radio.

 

I wanna deep dive into some of the reasons that I sell info now. I started and walked through several other models and markets over the years, but I've planted in Info for a few specific reasons. Here's why...

 

What's up guys, hey, first off please know that I know there are far more types of business than just the ones I have on the board right here. But generically I find that a lot of them fit kind of in this category as far as the way that we market them.

The four categories that I’m using are: Ecomm/ Agency/ Affiliate/ Info

 

Service is kind of the same way as Agency. We might market Ecomm in similar way to retail.

 

Anyway, so I went through and I started looking through different ways.

 

I did this a while ago and I was very methodical about the way that I entered the business space and which market I actually went into.

 

I'm not saying that one is not better than the other, and I'm not saying that these are all of them...  please know that I’m going to talk in massive stereotypes.

 

There are lots of different businesses out there. The kind of people that are solopreneurs, I typically see them going into one of these categorizes - until they get to a certain level, then they'll scale and blow it up and get to other places as well.

 

I might put supplements under Ecomm. They’re very similar - the funnels are different -  but there are some similar aspects to them.

 

Services and Agency are kind of the same.

 

Affiliate/ Salesman/ MLMers/ are all very similar

 

Then there’s Info products…

 

Anyway, what I want to do is I just want to show you guys real quick why I chose what I do and first of all I want you to know that this is, I actually sell info products now, right? I did not start that way at all though.

 

Info products is kind of interesting the way that it plays out because to sell info products, it helps to have a little bit of authority in the space that you're selling it to. Obviously, it helps, it's true for anything. But especially with info.

 

I didn't start with info. If you want to you can tackle it right away. Awesome, go for it.

 

I actually was just trying to prove that this whole internet game worked. I remember the first time I was sitting in college in a class and for this particular class, it was Quantitative Marketing Research. That was the name of the course. And we went through and we had a live client, and it was actually Paul Mitchell.

 

It was a Paul Mitchell school that was nearby. And what they were having us do was we would go collect a whole bunch of survey data and we were going to try and consult Paul Mitchell on what they should do with this actual real life scenario in business. And it was really really interesting.

 

Well the assignment was for us to go talk to 10 people each as a class, then collectively we have a whole bunch of, we have a lot of data to work from. Well, sitting there with one of my buddies, we were like, "I do not want to go ask people, even ten, "I don't wanna ask ten people how to do the survey."

 

And so what we did, we were like "What if we go, "and let's just actually put the survey on a Google form "and we will drive ads to it." Something very simple, but we did Facebook ads and we drove to it.

 

And what was interesting is we actually went and we had we collected more surveys than the rest of the class combined. And it went really really well.

 

Well that's how I started working for Paul Mitchell. Because Paul Mitchell came back like, "Hey, we don't have to do any of this internet stuff, "professors, like college teachers, do you guys "know how to do this stuff?" And they were like, "No, but these two psychos over here "seem to be doing something crazy, talk to them."

 

And we got a handoff from the professors and we started building funnels, we didn't know they were funnels.We were building sites, in WordPress, we were driving traffic, and it was really really interesting how that happened.

 

Well, right before all of that happened, I was like "Does this internet game even work? "Is it all a scam?" And so what I did was I started studying a lot of, if you guys know, High Traffic Academy from Vick Strizheus, I'm sorry I'm probably butchering your name man, Vick.

 

Anyway, I started studying that and I started learning, "What if I was to just put a squeeze page in front "of a clickbank product and drive traffic to it? "Oh my gosh, let's try that." It seemed so simple.

 

And I looked at my internet marketing teacher, and I said, "I don't want to come back." It was like the first or second day of that class. And I said, "I don't want to come back." And I drew a funnel, I didn't know that's what I was drawing, but I drew a funnel. I drew a funnel, and I drew an email follow up sequence, and I drew, and I said, "I want to go build this." And shockingly he looked at me and he goes, "Okay." And he left, he said, "You don't need to come back "the rest of the semester, but just give me some "kind of cool deliverable at the end of the semester." So I was like, "Cool."

 

So me, and this other guy, we went and we started, we started, trying to make and literally we held class everyday just trying to make as much money online as possible. That's what our task was. Today, let's make as much money as we physically can on the internet.

 

And so one of the very first products we did, was what I was just saying. We went and grabbed the squeeze page, it was a template software, we didn't know what we were doing. And we grabbed the template and we just changed the headlines and we grabbed a video from YouTube of someone else talking about that product, and then we put our affiliate link at the bottom.

 

When they clicked submit, the page collected their email and it redirected over to the Clickbank page, and I remember that night we put, it was a ton of money at that time, we put $50 in in ads, and we woke up the next morning, and I was anxious... this was like the 100th business I had tried. You know what I mean.

 

I opened up my computer and I was like, "Crap, "there's cash in here, what?" And I called my buddy real fast and we put $50 in, we got $50 back out, and we got 17 people on our list.

 

And one person was the buyer and bought the up sale and we liquidated. And I was like, "Oh my gosh, this is crazy. "That sucks we only made 50 bucks."

 

And at the time, I ...