SFR 145: Peng Joon's Secrets to Growing A Following...

I'm STOKED that Peng got on my show. Come learn how he transformed both his audience and himself in his crazy story...

What's going on everyone, it's Steve Larsen and you are listening to Sales Funnel Radio. This episode is a little bit different. I had the incredible honor of having Peng Joon on the show with me.

And if you don't know who he is I've heard him described many times as the Tony Robbins of Asia, actually by a lot of other big people.

Anyways, he's very, very impressive...

Millions and millions of followers. This was a huge honor to have him on.

What I was trying to do is I was trying to do a Zoom interview so that I could record him, and I together, so you could see our faces and have the first video episode of Sales Funnel Radio.

The issue is that he is in Malaysia, and I am here in Boise Idaho. We both have fast internets. I think literally the fact that we were on the other side of the world from each other, the internet was not agreeing with that. So anyways, I had ripped the audio from it instead and just do audio only.

This interview is incredible you guys. How should I say this? The quality of my life, but also the direct thickness of my wall has been impacted directly from Peng Joon, and especially what he taught at Funnel Hacking live, and the things that he's doing.

I watched him for quite some time and he is very, very, impressive. I was incredibly honored to have him on.

So anyways, excited for the interview. Please definitely take notes, and if there's little glitches or whatever here and there with the sound, or the interview I apologize with that. Again, a lot of it had to do with just I was being on the other side of the world.

We eventually had to turn off our video, and just do an audio interview. So if it's a little glitchy here and there I apologize, but this is worth your time to learn and listen of what he's doing.

In fact, much of the inner circle now is calling their own content strategy they coined it the Peng Joon method. It is because of how powerful this stuff has been in their own content curation and generation, and spreading it all over the world.

Guys, I'm just very thankful for you guys being here and listening to Sales Funnel Radio. Please go take notes and welcome to this episode with Peng Joon.

I've spent the last four years learning from the most brilliant marketers today. Now I left my nine to five to take the plunge and build my million dollar business.

The real question is how will I do it without VC funding or debt completely from scratch?...

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Alright guys, hey I'm excited for this. This is gonna be so much fun. I've had this individual on my list of people that would be a dream to interview for actually a long time. There's an actual list, and I'm blown away right now.

I'm gonna try not to blush too much. This is gonna be a bunch of fun. I actually have on here, Peng Joon.

He has such a gigantic following, and the way that he's done is actually amazing to me, totally astounding. And has had a direct impact on literally the way that I do my personal business, as well as I know a lot of you guys as well, so this is gonna be a bunch of fun to dive on in.

Anyways, without further ado I welcome you to the show. How's it going Peng?

Peng Joon: Hey, I'm good.

Steve Larsen: Thanks for taking the time over there I know it's a historical day like you said.

Peng Joon: That's right. I'm just so excited. It's one in the morning right now, but I don't think I'm gonna be sleeping any time soon, because I'm just so excited. History made here in Malaysia.

Steve Larsen: So cool. You just went and voted, and waiting for results is that what it is right now, everyone's waiting?

Peng Joon: Yes, that's right.

Steve Larsen: That's so cool. Thanks for taking the time to do this especially during such a big day over there as well. For everyone else, first of all if you're not following Peng, he's one of the go to people. I watch everything he does, okay.

Go follow him. Go do everything he says to...

How did you get started with this whole thing? You kind of talked a little bit about it at Funnel Hacking live, and you were showing a video of how you first started out on stage. It was amazing.

I think it broke everyone's beliefs on the ability to be successful like this. Can you just for everyone else you mind just talking a little bit about that what you were doing?

Peng Joon: So here's the quick back story. For my entire life I've always been this really shy, introverted kid. When I start off with my online journey I just wanted to be anonymous and make money online without speaking to anyone ever.

So what I did was back then I was really struggling. And here in Malaysia things are really different. My first pay slip, I actually got my first job for was about 300 U.S. dollars and it was my monthly pay cheque.

I worked on that job for nearly two years before I realized I need to do something different.

So what I did was I didn't realize I had a strength back then, but I was really passionate about computer games.

I created my first ever digital product which is really like a 32 page World of Warcraft ebook, that was it.

It did well. It enabled me to, and I started scaling to all these other gaming websites and guides, and because I didn't want to be branded as Peng Joon, because I had this limiting believed that I thought to myself nobody would ever buy a product from someone called Peng Joon.

So a lot of these sites I branded under my pen name Tony Sanders which really, true story was Tony Robinson, Colonel Sanders. It was Tony Sanders.

Basically, the turning point was when I had all these different niche websites, and I owned several dating websites in the dating niche as well.

So I was also branded Tony Sanders, and one day without me realizing it I actually set a huge broadcast for a dating offer to my entire gaming list. So I got 400,000 gamers receiving a dating offer, and the spam complaints was really high, and I was using AWeber back then, and they literally shut me down.

And I couldn't believe it because I was paying I think $2500 a month On my bill, and I would never thought they would shut me down, but they did. And used to give me a copy of my email list, and we went back and forth for probably over 10 days.

This is the terms of service it stated here that if you shut me down we are not obligated to give you an email list.

So I really lost my entire business overnight. Because of that, I realized you know what this is an opportunity for me to do something different, and I want to be able to share with other people what I did in my gaming, and all these different niche websit...