SFR 142: Profitable Webinar Sequences (Part 2)...

Lessons from my 2-day deep dive (caffeine and dubstep abound)...

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Hi guys, I'm excited to share this with you. These were ... These are the patterns that I noticed while I was kind of deconstructing some of the most profitable webinars, and especially their sequences. Okay? I was specifically looking at sequences.

The funnel part I didn't look at as much, frankly because on some of these I helped build them, but it's the actual copy itself that I'm trying to go through and show some of these neat patterns that are inside of every one of them.

Anyway, so I'm going to walk through some of these. I've got notes all around me right now. So if there's like a little pause, or little ums, or little ah, just stick with me, bear with me, because I'm going to walk through these. I just sent a lot of these lessons over to several people as well.

Anyway ... Okay. So I'm going to walk through some of the scenarios here, okay? And what's funny is, man just going in and just adding one of these things in. Like it's going to increase my ... It'll increase my show up rate, it'll increase the amount of people who purchase.

There's a lot of pros and benefits to what it'll actually do for actually sequencing itself. And what's funny is while going through and looking at these things, I almost started getting this feeling like, "Man I actually owe it to my prospective customer to do this stuff. To actually make these changes. It actually will increase the experience.

...They'll actually have a better experience during the buying process." I actually feel like it'll serve them more. And so this is like ... These aren't like little tricks like, "Oh these are cool tricks to like do that very thing. Trick them." Okay. I actually think that the level of clarity that this added was very fascinating as well.

Anyway, so I'm going to go through some of these lists as well here, and specifically there's like ... Let's see. One, two, three. There's ten.

Actually ten things that I want to walk you guys through and show you how to vastly, I believe, especially from watching the way each of these webinars are pulling off, increase your cart value, but like I was saying before, I think like followup sales. Right. Dropping refund rates. Does that make sense?

And all the things that come with it. Anyway, so I'm excited for this. Here's the first thing though. So number one here, these are the interesting webinar followup lessons from my hacking expose. Okay.

Anyways, number one here, what I ... Some of these might be like, "Oh kind of cool," and some of them are just like massive super huge bombs. Anyway, so the first one here is on these webinars. The confirmation email ... And almost every one of these scenarios, and every one of these normal webinars, the confirmation email itself has an origin story in it.

Now think about this, okay? Does everybody buy the same way? No. People do not all purchase in the same manner, right? I am not going to sit and read sales copy. I want a video. Right? I do not sit and read a blog. I want to listen to a podcast. Okay. I do not consume content.

All right, but there are other people that exact opposite. And as one of the biggest lessons I think I can give to you, especially one of the themes you'll see throughout as I kind of draw up these lessons, you're actually giving the webinar script in several manners, not just on the webinar. Okay.

There's a group of people that want to see it on the webinar. There's a group of people that do not.

And so you actually threw the scenario. You're actually going hit several different modalities to deliver the sales message, to deliver the offer and the stack. To actually give the scarcity and urgency to close.

To give the time close for them to actually act. To give the bonuses away. It's actually hitting them in several different manners which is really interesting. It's really three heavy ones.

But anyways, think about this right? The first email they're going to be seeing is let's say they're not actually going to go and watch the webinar. But most of them are still going to go check out the confirmation email, right? Or a good portion of them are going to.

That's still an opportunity for you to sell them the origin story. Why you got into this thing, an opportunity for them to fall in love with you, an opportunity for them to actually fall in love as to why they should listen to the rest of the offer.

So just think of that. Okay. So first spot, one of these major touchpoints. Again, when we're talking about the last podcast episode, right? About the hook, story, offer. You're still doing the hook through the email. You're still doing the story.

Your actual origin story is the first, very first thing that's coming over to them regardless of if it's a webinar, regardless of whatever you're selling, you still have an opportunity to ... Right. It's one of the major things too. I remember I was hacking ... I was funnel hacking ... This was again one of the first really profitable funnels I ever built.

Again probably like three, four years ago. I was hacking this guy, and I noticed that he was doing this very thing. He had a soap opera series and the first email after you opted in was the first email of the soap opera series. If you don't know what I'm talking about, go read DotCom Secrets. And he was following that format.

But along with the first email came a second email of just his origin story. And he was like, "Hey, just wanted a chance to introduce myself and blah." He went right into the origin story. So I started doing that as well.

And it was really cool because I got a lot more feedback from people replying to that email saying, "Man I'm totally in this for the exact same reason Steven. Oh my gosh, that's super cool. Thanks for sharing that. I'm actually ... Sounds like you're telling my story."

I got more feedback from me telling my origin story, than I did from that first email with the soap opera series which is fascinating. Anyways, that's kind of cool. So to reinforce the point. Okay, so number one, write ... You're hitting from these different areas.

Here's another one. On webinars that lead to application funnels, the confirmation email has a case studies origin story. Okay this is a pretty powerful thing to notice and recognize. When you think about these, if you're trying to sell something that's high ticket, the way that you present these stories ... Right.

Let's think about some coaching. If you're trying to sell coaching or a high ticket mastermind, or a high ticket event or experience, something like that, a lot of times the ... Like when you think about the way Russell sells his inn...