SFR 139: Walt Disney's Stack Slide...

I wanna dive deep into Disney's offer...

What's going on everyone it's Steve Larsen and you're listening to Sales Funnel Radio...

I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9-5 to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch?

This podcast is here to give you the answer...

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My Name is Steve Larsen and welcome to Sales Funnel Radio.

What's up, guys? Hey, just barely got back from Disneyland and it was a bunch of fun. Brought the whole family over and had our first kind of real vacation ever, and it was a lot of fun. We went and we stayed at a Disneyland hotel and it was kind of nice, especially with little ones.

We could kind of monorail in and out of the park when we wanted to and get in an hour early. Anyway, even with a four-year-old and a two-year-old and my wife being pregnant, we still pretty much went on every single ride at Disneyland and California Adventure. And it was just a bunch of fun.

It was really fun to go do that...

And as we were walking around my wife and I could not help but just kind of contemplate the crazy journey we've been on for the past two years and just to look backward and go, "Oh my gosh. Two years ago there's no way we could have afforded this for all the things we were doing and the experiences."

I always read stories, I always heard stories of guys that'd be like, "Yeah, man I went on vacation. I made more money on vacation then we spent to get on there, and we spent a lot." And I was almost in disbelief.

I would listen to those stories and be like, "Okay, that's cool for that guy, there's no way I'll ever do that." Or I had to work from that place to believe to a spot where I felt like I could actually do that. And it was crazy because it happened. It was amazing. I'd be on a ride, I'd come out and be like, "Well, got seven more sales on that ride."

It's crazy how much, anyway...

So if you're like, "Man Steven, I don't know if this stuff can work or whatever." Just use myself as a point of reference an realize that oh my gosh it's completely doable for wherever you are. And keep moving forward on it. One of the fastest paths to cash that I've ever found ever is selling info products, and doing it through webinars.

You guys know that you guys know I'm a huge advocate of that, and obviously using Click Funnels to do so...

Anyway, it was fascinating though to walk around and see that and look at that. And we'd be like, "Man, we just spent like $100 more just to go hang out with Goofy one morning." You know what I mean? Just like really interesting stuff that we would never have been able to do that kind of stuff.

I mean overall, it was like five grand but it was a ton of fun and it was really, really cool to have that experience with the family, with the kids. And more importantly, I think it was just this really cool milestone for my wife and I, and what we've been doing, and what I've been working on, and all the stuff that we've been doing and going forward on it. It was cool, it was very rewarding. Very, very rewarding to sit back and be like, "Holy crap."

It's the first time I really stopped...

I felt like I was in a bit of a funk there for a little bit and I talked to Russel about it and he was like, "Dude, we've been running hard for so long, this is the first time we've had a chance to breathe."

It's like maybe that's it...

So, anyway, it was a bunch of fun.

Totally got rejuvenated. Very excited for the day. Got a chance to get up work out this morning, do my hit training and scream like crazy on Instagram. If you guys aren't following me on there I think you guys would like it. I get to do really official episodes and thoughts here, however, a lot of the smaller day-to-day things and isms that I'm going through and learning I like to drop on Instagram now, so anyway, would love to have you guys follow me there if you want to.

It's Steve Larsen HQ, that's my handle...

Hey, I wanted to drop something out to you guys here. There was an interesting question that kept getting asked right before I left actually. It was about a couple of weeks ago, two weeks ago. We were there for a week. And right beforehand some interesting questions started getting asked, and one of them was, Steven, how did you get so good at offer creation?...

And I just said the answer, "It's practicing." I practice offer creation like someone would practice their sport, I do, I practice it. It's one of my favorite things to do on an airplane, for some reason. Put some music on, for some reason, 30,000 feet, little caffeine and some dubstep, man you can make some sweet offers. But I'll do that a lot.

I do it a lot for the eComm space a lot. That's a fun one to practice on. I'll pick a random industry and I'll start creating an offer. So, what I wanted to do real quick, it was hard for me to not see the offer that was being handed over to us throughout our Disney experience. I wanted to go through and as an example of how I practice offer creation, I want to use Disney as an example.

So, I'm going to show you what their offer is. You're going to see it, you're going to go, oh my gosh. But I want to point out why it's the offer, what they're doing, and when. They definitely have upsells. They definitely have continuity they're offering. They're breaking and rebuilding belief patterns.

Anyway ... It's pretty strong to see what their culture is. Fascinating stuff, right?

So, one of the ways to think about this because there really are a lot of ways to create an offer, there's a lot of modalities to do so. You can do it through Ask campaigns, and do it explicitly off of what the market's telling you to do, which is great. But if you do that you still have to come in with your own glaze and creativity to make something that's new.

It can't be completely reactionary. It has to be reactionary with a little bit of the ingenuity. You could do it straight off of finding out what false beliefs are, which kind of gets gleaned from Ask campaigns, they might be one and the same.

Another way to think about this offer creation thing if you're like, "Steven, I have no idea how to come up with this offer. I have no idea how to create an offer. I don't get it."...

Here's another way to think about it and look at it. Whatever your main product is, whatever the main product is, let's say it's socks. Whatever the main product is, let's say you're selling socks, you're selling on Amazon, I don't care what it is. You're selling socks or you're a retail store and you sell food.

Think through when you sell your product to somebody, you have to understand that it is like the laws of nature that when you create something you also ...