SFR 138: Ed Bordi's Incredible Story...

Most of us never said, "I wanna be a marketer" when we were 7. I'm come learn from Ed's persistence and watch how his new business is blowing up!...

What's going on everyone this is Steve Larsen and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today and now I've left my 9 to 5, to take the plunge and build my million dollar business.

The real question is: how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business.
Using only today's best internet sales funnels.

My name is Steve Larsen and welcome to Sales Funnel Radio...

Hey, how's it going everyone. Real quick, I've got a really special treat for you guys here today and before I introduce our special guest I don't know how long it was ago, maybe four, five, six months ago I was walking down the street with Russell in Vegas and we had just gone to some convention.

I don't actually remember what it was but we were walking down the street and there was a moment where he and I were chatting and I said, "Russell, is it interesting that we have the best of the best tools that have ever been available ever?

...The best of the best training. The best of the best coaching. The best of the best of all these different things. The insights. What really does it come down to, then, to a person taking action?"

We were chatting about that and I said, "I think it has to do with just belief. Just telling stories of people who are actually doing it. Telling stories of people who have actually gone through and figured it out and gone through what looks like is kind of the mire for a little while but really is not."

Anyways, I'm excited to have our guest on today who has done incredible things and, anyway, we were at a master mind right before Funnel Hacking live and this gentleman was here and I saw him, heard him speak, and immediately thought I've got to interview this gentleman.

Lot of respect for him even for just the brief amount of time that we were able to meet together. Anyways his name is Edward Bordi. Ed, how you doing man?

Ed Bordi: I'm doing great. Thanks for having me.

Steve Larsen: Awesome. Yeah, yeah. I'm glad that you're here. Thanks for jumping on the show with us.

Ed Bordi: Of course.

Steve Larsen: You were telling this story. You were telling a little bit about your backstory and it's what pulled me to you, to be honest. I don't know, led me to you, and I think it's inspiring for other people to hear.

...Do you mind sharing a little bit about your backstory and how you got into this whole internet entrepreneurship game?

Ed Bordi: Yeah, no, sure. Actually, it was about 10 years ago when I just stumbled into it really. I was working in a corporate environment, had a 9 to 5 job and my career goals for a long time, back then, were to climb the corporate ladder.

I had planned on becoming an executive in the company I was in and that's the path I was taking. My company had paid for me to go back to school and get my masters. I did some study at Wharton Business School.

I studied marketing and I was taking that path and in the middle of that process I had a situation happen at home.

My wife had, she had become ill. She had develop a chronic illness that had made her bedridden. Probably 80% of her day was stuck in bed and that put a monkey wrench in our whole life, really. My plans were the least of my worries as the point, it was just at that time just taking care of my family and I had babies at the time...

I had a like a five year old and a newborn when this happened. I put my career on hold and just was focusing on taking care of my family. I really wanted to do something more and especially now because of the situation that I had in my life.

I wanted to have more freedom because I ended up having to work from home full time to take care of my wife, plus do a full time job. I was always thinking, I really wanted to be able to, if I could, have my own business.

Maybe work from home, not have somebody else dictate my time and my hours and all that so I was always thinking about what I could do and I really had no idea at the time what internet marketing was or being able to have my own business for working from home.

I just had no idea...

I heard this ad on the radio. It was, I'll never forget it, I mean I can literally hear the guys voice right now. His name was Andy Willoughby and he had this program called the Three Step Plan. I listened to him every single day as my morning routine.

...You know, "Hey, this is Andy Willoughby and how in the world are you?" Anyway, that was the way he started his radio pitch and then he went off and he talked about ... Yeah. It was just, it was catchy and it was all about working from home.

I think months probably passed, I heard this radio ad over and over again and I just called him up one day. I'm like, "What is this all about?" It was no details, it was just, "Make money working from home, Andy Wilabee's three step plan." I called the number and a gentleman called me back.

...A guy by the name of Brian McCoy who ended up becoming a very good friend of mine and who is actually, today, probably one of the top money earners in one of the biggest companies in the direct selling industry today.

I think he's the number one earner in one of those companies today. I haven't talked to him in a couple years but anyway, Brian McCoy was an amazing guy. He ended up becoming a mentor of mine and I worked with him in the direct selling industry.

That's where I started but that was really me learning, it was a network marketing business and I learned selling, I learned talking with people on the phone and doing all those sort of things and I actually struggled for quite a long time with that business.

I don't think I actually made any money with it for probably six months or more.

Then, this is when I learned about internet marketing. Up until then I was just working with the network marketing and just cold calling people, generating buying leads. Calling them up, trying to sell them my product. I was struggling with that.

I wasn't really getting anywhere. I was learning how to do sales and call calls and I was getting better but I really wasn't doing well, and then one of the people. I was making progress. I think I had a few people on my down line at the time and one of the people in my down line came across this book by a guy named Mike Dillard.

I remember telling him, "That's not going to help you in your business. Don't worry about that, just ignore that. Just keep doing what we're supposed to do. Keeping having cold call line and doing all this stuff."

Then, I picked it up...

He gave it to me and I read it one day. I was intrigued. It was all about generating your own leads and creating a business of your own. Your own identity. Branding yourself and not somebody else and I really liked the idea and I just dove into that and I had some success pretty quickly, actually.