SFR 134: Questions Invite Revelation...

Good questions get good answers. Yet, the opposite is true as well. Solving marketing problems starts with checking that your asking the right questions...

I'm Steve Larsen. This is Sales Funnel Radio, and this episode is gonna just totally rock. It's pretty freaking awesome.

I spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business. The real question is, how will I do it without VC Funding or debt, completely from scratch. This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio.

What's up guys. Hey, I'm very excited for this episode to be honest though. It's funny as I look back I officially got hired by ClickFunnels two years ago almost to the day of me recording this. Which is awesome. Super, super cool. And essentially when I look back and realize everything that's happened, and a lot of you guys come up and congratulate and stuff like that and that means a lot and I appreciate it. But what's been more powerful for me is to look back and see what I had to do personally to really start winning at the game.

You know what I mean? One of my favorite things that were said in this last Funnel Hacking Live is by Myron Golden, which he just said he'd get on the show, which I'm very excited about.

So when that happens obviously, anyway, super stoked about that. But he said that one of the things that he did to win is he just stayed in the game long enough to just know what the game was, you know what I mean?

He stayed in the game long enough to be able to actually win at the game. And sometimes people jump in like, "This is a scam." Right?

But they were in there for like three months. I've been going at it for like five, six years there, guys and been a ton of fun, really enjoyed it, specifically the Internet game anyway. Anyway, as I was kind of looking back, I've been thinking heavily along the time when we were broke. I mean we were just living paycheck to paycheck.

We're literally living on loans, you know what I mean?...

A lot of guys know my story, the way it started. We were getting these student loans because it was the way we were eating.

And then finally I was like, "Man, I gotta make some money...."

And so I started flipping real estate And there were some complexities with where I was living that weren't allowing how I was doing it. I was doing some double escrows and flipping it that way, it's tons of fun. Put out those street signs all over the place, had 300 people call me in a month and anyways, I was working my butt off. I've never really not.

I just keep moving and make mistakes of commission instead of omission, you know what I mean? so I was sitting back and I was thinking through and there are these times, I guess multiple times and I'm sure that if you really have been wanting this, you've had the same thought. And I guess I'm religious and I'd be kneeling down at night praying and I'm asking God like, "Why am I struggling so much? Like, why? Why am I struggling so much? How come I haven't made it yet? Right? How come I ...?"

Those are the questions I was asking and it took some internal maturing for me to sit back and realize that number one, that's a stupid question to ask. And number two, what was I doing about it? And I was active, I was in motion, I was learning like crazy. I hustled my butt off, went and joined the army so we could eat, you know.

And I had a ton of fun there and learned like crazy and a lot of self discovery for sure. I certainly enjoyed my time there. Glad to finally be out of it, but glad that I did it though. Anyway, I had this guy tell me about 10 years ago, I went on a mission for my church for about two years and you know, he's a guy, we call him the mission president and he's the guy over all of us and he always taught us this one thing.

And I had this come to my mind couple of weeks ago as somebody asked me, they were considering joining the Two Comma Club ex coaching program and it was at the Funnel Hacking Live event, if you know what I'm talking about, go buy your ticket for next year. Okay?

It's, it's one of the best investments you'll ever make...

That event solely has changed my life...

There's not a doubt in my mind. I've a marketing degree and four Funnel Hacking Live events, I can tell you I've learned way more doing that, than I have in the marketing degree.

Not that I'm not thankful for that either, but anyway. But I had this idea, this mission president, he reached out when I did a two year mission for my church. Because I'm talking about those guys were in the white tee shirt and ties with the name badges on bikes. I did that for two years when I was 20 years old. He always taught us that the questions invite revelation.

Now I understand that from a religious context, you can understand what he's teaching there, but I want to take that out of the religious context and let you know that that's still true regardless of any area of your life.

And so when I was sitting down and I was thinking the question, "Gosh, oh, why? Why is this not working?" You know, like, "Please God, how come I'm not making money here? Why are we struggling so bad? Why am I not making the cash? How come it's not coming in? I'm serving? I'm working hard?" It's funny, it's interesting, you know, hindsight 2020 And I look back and I'm like,

"Oh, it's because I wasn't doing this. I wasn't doing that. I wasn't doing this, I wasn't doing that." But one of the things that I realized though is that the questions invite revelation. And that is so true for every area of my life. And rather than sit back and think the question, "How come I'm not making it?"
Instead, I should totally have been asking the question,

"How do I sell this better?"...

You see what I'm saying? Totally different question, and the question affects the outcome. So you guys know why I like putting some dubstep on, taking some caffeine and stand in front of a whiteboard? It's because I'm standing up and most of my ideas will come during that because I'm asking a question....

But the quality of the question affects the quality of the answer and instead of me standing back, start asking yourself the questions that you're asking yourself. Become cognizant of what they are and step back and start saying to yourself, "What questions have I been asking myself?" And if you're like,

"Ah, I don't know why I haven't been effective in this game. How come I'm not making money here or there?"...

Those are valid questions, but is it the right one? You know what I mean? And so there was somebody I was chatting with right at the Funnel Hacking Live Event and there were like, one of the questions that they started asking was ...

I'm sure some other people do this. I know that they did. Righ...