SFR 117: Change Story, Change Audience, Or Both?

My message to market to offer match...

Hey, what's up everyone? This is Steve Larsen, and you're listening to Sale's Funnel Radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my 9:00-5:00 to take the plunge and build my million dollar business. The real questions is how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me, and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels.

My name is Steve Larsen, and welcome to Sale's Funnel Radio...

What's up, new intro! Hey, first off, just celebrating 100 thousand downloads. We've actually be past that for quite a while, just have not had the chance to create the new intro. I wrote this script while I was in the airport, I think two days ago, and I was like let's go do this, let's get it done. Anyways, hopefully you like that. I wanted to be more forward, and open, and purposeful about what this podcast is really all about, and why I do what I do.

The first about 100 episodes were me just documenting the journey and lessons as I sat next to the man Russell Brunson, of course, right? After that though, I wanted to make a really strong point of this is what I did, when I did it, this is my adjustments as I saw what market was telling me to switch. This is the part of the business and part of the funnel I'm building here and there, but not until this point because of this and that. Do you know know what I mean? I'm trying to help you guys see what I'm doing and why I'm ding it.

We certainly had a chance to build a lot of those kind of things for other entrepreneurs and such along the way, and finally I was like man, I see this pattern, it's the same pattern, regardless of the industry, I'm just going to go do it, and it's been working great. Anyway, it's been a ton of fun. Here's to 100 thousand downloads, and moving along, and me kind of documenting the journey as I keep going forward.

It's been off to a great start, we're officially in the month of March, which is crazy. That's nuts...

Anyway, hey, so this last week I was, I've traveling like a beast, guys. About two weeks ago I was in Vegas, last week I was in Dallas, and then I hope those of you that are coming to Funnel Hacking Live I'll get a chance to actually meet you. I got something cool. Stay tuned, I think next episode I'm going to drop something cool for you guys, for those of you who are actually coming to Funnel Hacking Live.

Anyways, I was speaking last week, and I don't know what the deal is with when events get created, but I feel like they get the speakers in by saying there's going to be this many people, and getting people in events is like the hardest thing on planet earth. To get someone to buy something on the internet, that's a lot easier, because, I mean, you're either having to ship something to their house, they don't have to change anything in their plans, or it's literally an info product, and you're just giving access to them, or some coaching, but an event?

They got to take time out of their life. They're going to plan a flight, they're going to plan hotel rooms, they're going to plan how to get from the airport to the hotel, they're going to plan, does this make sense? What are they going to eat, what are they going to wear? They got to pack a bag? They got to make arrangements.
Besides the fact you're going to sell them the actual ticket, like it's pretty incredible to watch how people, but you can really see who the amazing, amazing individual marketers are based on the events that they're putting, on which is Russell Brunson's No Different, it's freaking huge.

It's amazing, it's bar none the best marketing event that is in there, that is out there. In my very humble, but straight forward opinion, and correct opinion.
Anyway, this last event I was speaking at was awesome.

There was supposed to be 2000 people, there was only 1000 people, which is still a lot of people, and that was a lot, which is great. I had a lot of fun, but I was expecting more. Anyway, a lot of fun though. In the evening time I went and I spoke, and I got to go to dinner with some friends that were there, and one of the people asked me a question. They said, "Steven, how do you really come up with all this podcast material? Where do you see yourself in five years? What are you going to be saying?"

This is one of the major concerns that I feel like people get when they start considering publishing regularly, right? I had the same concern. The concern was what the heck do you say? Especially after I can come up with a few different episode ideas, but after a while I don't know what to be saying anymore. You know what I mean? I totally get it. I went through the exact same predicament. Whereas I don't even know, what am I going to say in episode 97? What about episode 140? What am I going to say when I'm at episode 1000? Oh, my gosh, right?

I will tell you that I don't care at all until I'm at episode 96 is over. Until 139 is over, until 9999 is over. Okay? There are times, though, I've don't that six part series where I went through and deep dived with other experts in their funnels. There is times where there is a lot of planning involved with it, but I started just talking very openly about how I do my shows, and I just wanted to drop this little tiny thing onto you, and help you understand how.

I feel like this is one talent and skill that has served in many areas, and I know is one of the major reasons why I've been speaking more. I know is one of the reasons why I've been able to go out and even do Russell's fad events, it's because of podcasting. I was talking to them, and I was like, "Well, here's the thing that a lot of people don't realize, is that you're learning with me. Okay, we're learning at the same time, I'm just telling you what I'm learning."

How many of you guys are learning something new probably every day? Right, everybody. Everybody is. Are you telling anyone about it?

One of the major things that I did in college, I know one of the major reasons why I started getting straight A's, I do believe ... You guys know that I am very religious, I believe in God, and I don't live perfectly, but I try to live the best I can. I know that for me I did really, really, really well in school.

A lot of that was divine intervention, there is not a doubt in my mind. But a lot of it had to do with my own action, obviously, all of it. None of it happens without my own action, and one of the habits that I started creating for myself is that every time I came back from a class in college, this is very key, listen to this, this is, it's the same pattern for how I come up with stuff in my podcast.

Every time, most times I should say, as often as I could, one of the things I actively did was whatever I learned in class that day that was exciting, that was interesting, that was prolific, that was amazing, that was something I wanted to remember, I made it a point...