SFR 114: Hacking The Live Webinar Funnel...

I'm tripling how often I deliver my webinar. BUT, sometimes I can't be there to do it live, so...

Hey, what's going on everyone. This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

So I was just outside. We've been shipping just a whole bunch of stuff into the house, stuff for our garage, stuff for ... just lots of different stuff. And a lot of the stuff has come on big pallets and things like that. We've been shipping a lot of cool stuff in here. It's been fun. But funny enough, we've just had this stack of boxes and pallets and all this stuff all over the place and so we've been wondering what to do with it.

There's no one who comes out and says, "Hey, you've got a whole bunch of pallets you've got to get rid of?" You know what I mean? So it's funny, for Valentine's Day, my wife got me an ax, which is kind of fun, actually.

So I've been outside for the last three hours just bashing apart and burning these pallets, and it's been a whole lot of fun. It's totally manly. Hey, this last week has been kind of interesting with my webinar.

A lot of sales at first, kind of trickled down, and then it really slowed down quite a bit, and I know ... I figured out why. I think I figured out why. I think it's because ... So here's the numbers, right. I still have a 56 percent opt in rate on my first page. 56 percent. It's awesome. It's really, really ... I mean super, super cool. I'll get 150 to 200 people registering from my webinar each week. But there's only like a 7 to 10 percent show up rate.

Of the people who show up, I still end up usually closing anywhere from 10 to 20 percent, which is an awesome close rate for a webinar. But the actual show up rate is so low that the last little bit here hasn't been that many sales. I'm like, okay, what's the problem? And I know there's probably some guru or whatever's out there who's like, "Why would you ever share these numbers? Don't make yourself look bad." What I'm trying to help you understand and to know and show and see, is that my reaction to what the market is telling me is what is key right here.

And so I was ... I'm not going to lie, I was super frustrated, like, what the heck's going on? C'mon. I know the product's freaking awesome.

There's no one else selling anything that's like this. I know it's incredible. I've had amazing success stories with it. People are doing amazing things with it. Like, ah. It's been so cool. So I'm like, okay. But that just goes to show what I keep saying to all these people too. Stop focusing and freaking out so much about the product. Start focusing and be obsessive over the sales message and the product will take care of itself.

You go and you make something awesome. And it should still be awesome, but you know what I mean? Focus on that second...

Anyway, so I was boxing Russell, and I was like, "Dude, I don't know what the heck's going on. It's nerve-wracking doing one webinar per week, and ... " Follow me on this okay? There's something very specific I want to tell you guys on this webinar because I'm very excited you guys. I think I hacked out the way cook funnels works a little bit. It's so cool.

So anyway, I was boxing Russell and I was like, dude, what's going on. What do you think's happening? What do you ... " And he was making fun of me because I'm still putting a dollar in on ads and I'll get like $4 back out. And he was like, "I'm Stephen. I only 4Xed my money." And I was like okay, "Okay, I get it." And it's still that kind of thing. But it's like the numbers are tiny. I was like, "How do I scale this thing up so that my show up rate's higher?"

And he was like, "Yeah, my show up rate ..." He usually gets a 25% show up rate. And I was like, "I'm floating around anywhere from 7% down to ... up to 15%. It's still kind of low. You know?" So that's the number I'm working on. And so, all these little things that I've been doing to my webinar to get it to increase.
Anyways, I was telling him about it.

And I go, "Dude, I can't handle ... It's my sole income. You know what I mean?" I'm putting my money where my mouth is and this is my sole income. And we're doing totally fine, by the way. It made more money last month than I've had in my bank account ever. We're doing great but still, the consistency of it is part of the sexiness of it. You know what I mean? And so, I was like, "What's wrong? How can I react to what the market is telling me?"

So I was telling him all this and was like, "Once per week is rough because I'm eating what I kill. You know?" And he goes, "Well, what if you just do it twice a week?" I was like, "Huh." Why have I never thought about that? So I was like, "Okay.' So I ... A few nights later, I was like, "Okay, I got to think through this model." How do I from a technical standpoint run this thing in a way so that when group one is going through my replay sequence, they're not also seeing the Facebook ads that I'm running for group two that week. Right?

And so, I was sitting there and I don't know what it is about Dubstep guys but I was putting my headphones on and it always gets me in the creative zone just a little bit. I don't know. But maybe that weird but whatever. Different kinds of music do affect me differently and my creative zen, you know what I mean? So I was sitting there and actually I put my headphones on and I started just pacing around my office here. And this is how I solve problems. I don't know if anyone knows ... I've never really told you guys this.

That is how I solve problems. And I solved ... What I will do, and one of the commonalities of people I see who don't solve problems in their life is they see that there's a problem and then rather than accept the fact that there's a problem and they don't know the answer, they just act like it's not there and move on and ... Or they'll say, "I can't move on because it's here." And they don't look to themselves and their own noggin to try and figure it out.

I was listening to this really cool interview ... it wasn't an interview, it was a speech. I don't know who it was. It was some guy on the internet speaking in front of a ton of people. And he said some things that were really profound and he was going through some interesting numbers that they were finding. And what they figured out was that successful people will solve 80% of the problems the first time that they hear them. I think I was saying that right. Meaning they solve literally almost every single problem. They make a decision. Solve isn't the right word. They make a decision. There we go. That's what it was.

They make a decision 80% of the time. Right? So something comes to them and they're like, "Hey I've got this thing. Go make a choice on it, Steven. Go make a choice." 80% of the time, they make a decision right then. And that's what he was teaching. He was trying to show, look, successful people don't take forever to make a decision. They just make a decision and they move forward. And they just get crap done and they know ... They make the decision as be...