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Lights, Camera… SaaS? The App That’s Transforming Film Sets

Lights, Camera… SaaS? The App That’s Transforming Film Sets

Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: we treat people like colleagues, not just customers. Maybe that’s why we typically spend years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from us on our website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

SaaS That App - Building Tech-Enabled Businesses · Delta Systems

July 15, 202540m 44s

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Show Notes

Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch.


This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: we treat people like colleagues, not just customers. Maybe that’s why we typically spend years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from us on our website.


What You’ll Learn: 
  • How to validate product ideas through low-fidelity prototypes and real-world user testing 
  • Why choosing the right development partner involves more than just pricing
  • The "Design for Everyone is Design for No One" principle
  • How to leverage industry expertise to identify and solve genuine operational problems


Ryan and Bob are the co-founders of Rolling!, an information-sharing app designed specifically for the film industry. Ryan brings a unique blend of film production and tech consulting experience, having transitioned from working as an assistant production coordinator in Louisiana's film industry to developing technology solutions. Bob serves as the company's resident expert on film production and on-set operations, bringing invaluable firsthand experience from his ongoing work in the industry. Together, they've developed Rolling! to solve critical communication challenges on film sets, particularly addressing the need for real-time status updates and efficient information sharing among crew members.


Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.


Highlights: 
  • [00:00] Introduction
  • [01:05] What Is Rolling?
  • [15:07] Movie Production vs. SaaS
  • [18:08] How the App Works
  • [26:31] Testing in the Trenches
  • [34:09] Driving Adoption on Set
  • [38:23] Choosing the Right Dev Partner
  • [45:51] The Global Playbook
  • [54:01] Beyond Film?


Episode Resources: 

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