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What Do You Mean by a Gross Margin Adjusted CAC Payback?

What Do You Mean by a Gross Margin Adjusted CAC Payback?

SaaS Metrics School

August 17, 20232m 45s

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Show Notes

In episode #35, I address a nuance of the CAC Payback Period metric. It’s one of my favorite metrics and requires three inputs.

- What is CAC Payback Period

- What are the three inputs to the formula

- What does gross margin adjusted mean

Download my CAC Payback template at this link: https://www.thesaasacademy.com/pl/2147762344

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