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What Churn % Should I Use for LTV

What Churn % Should I Use for LTV

SaaS Metrics School

October 18, 20233m 8s

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Show Notes

In episode #97, I address churn and LTV. We think SaaS metrics are completely objective, but it is very easy to influence the result of a metrics calculation. Period of measurement is major factor in SaaS metrics calculations.

- What churn number should we use?

- What time period represents our churn?

- LTV is a point-in-time metric!

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