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What Churn Metric Do I Use in LTV

What Churn Metric Do I Use in LTV

SaaS Metrics School

August 14, 20244m 22s

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Show Notes

In episode #222, I address churn, retention, and LTV. Like any metric, LTV can be made very subjective if we use the wrong inputs. We must the correct churn rate and gross margin percentage.

- LTV components

- What churn do I use?

- What is I have a SaaS+ model?

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