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The Foundation of CAC Part 2

The Foundation of CAC Part 2

SaaS Metrics School

April 24, 20243m 43s

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Show Notes

In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?

- SaaS P&L

- Bookings data or your MRR schedule

Foundation of CAC blog post.