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The Big Assumption You’re Overlooking in Your CAC

The Big Assumption You’re Overlooking in Your CAC

SaaS Metrics School

August 27, 20244m 16s

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Show Notes

In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook.

- Gross CAC

- Unit Cost CAC

- CAC feeds these metrics

- The big assumption

My SaaS metrics course begins September 17th. Click here to learn more!