PLAY PODCASTS
Should We Include Customer Success Cost in Our CAC?

Should We Include Customer Success Cost in Our CAC?

SaaS Metrics School

March 25, 20242m 3s

Audio is streamed directly from the publisher (app.kajabi.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

In episode #185, I address an important nuance in calculating your S&M efficiency metrics. Where does customer success belong?

- What role does Customer Success play?

- Should CS be in both COGS and OpEx?

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray