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How to Size Your Sales and Marketing Budget for Next Year

How to Size Your Sales and Marketing Budget for Next Year

SaaS Metrics School

December 5, 20244m 31s

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Show Notes

In episode #255, I address sales and marketing investments, ROI, and how to call BS on bookings and GTM investments.

- Calculate your OpEx profile.

- Use these GTM efficiency metrics

- How to call BS on  your forecast or budget

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How to Size Your Sales and Marketing Budget for Next Year — SaaS Metrics School — Play Podcasts