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How to Segment Your CAC

How to Segment Your CAC

SaaS Metrics School

May 28, 20243m 50s

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Show Notes

In episode #201, I address the foundation of CAC and segmentation. It takes a lot of good expense detail to get fancy with our CAC calculations.

- New vs. existing allocation

- CAC segmentation

CAC webinar on May 29th: https://www.thesaasacademy.com/pl/2148321309