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Show Notes
In episode #43, I dive into forecasts and reality. I’ve seen a lot of SaaS P&Ls and forecasts. There is a simple way to call BS on a forecast. And to help size up your sales and marketing investment needed to hit sales forecasts.
- What metric do we use to call BS
- How to size sales and marketing investment
- Benchmarks vary
Blog post on the Cost of ARR: https://www.thesaascfo.com/saas-cac-ratio/
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
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