How Much Should I Spend in S&M as a Percentage of Revenue?
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Show Notes
In episode #91, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in sales and marketing. We expect efficiency over time in our OpEx area.
- What is OpEx?
- What are the S&M benchmarks?
- Careful with this benchmark
- Benchmarkit.ai is your source for benchmarks
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