PLAY PODCASTS
How Do I Handle Spikes in Sales and Marketing Expenses

How Do I Handle Spikes in Sales and Marketing Expenses

SaaS Metrics School

October 22, 20232m 28s

Audio is streamed directly from the publisher (app.kajabi.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

In episode #101, I address a common student question in my SaaS metrics course. We may have large spikes in S&M expenses due to events, conferences, or maybe, a major consulting project.

- Should we ever exclude expenses?

- How should I calculate S&M metrics with spikes in expense

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray