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Don’t Forget Sales Cycle Length in Your S&M Metrics

Don’t Forget Sales Cycle Length in Your S&M Metrics

SaaS Metrics School

August 1, 20232m 57s

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Show Notes

In episode #19, I address how sales cycle length impacts the calculation of your sales and marketing efficiency metrics. This question always comes up in my SaaS metrics course and coaching. Get this wrong and your efficiency metrics will be wrong.

- What is sales cycle length?

- The time period of measurement

- What metrics are impacted?

- You’ll see convergence

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