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$1M or $100M ARR the Foundation of CAC is Still the Same

$1M or $100M ARR the Foundation of CAC is Still the Same

SaaS Metrics School

December 13, 20233m 52s

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Show Notes

In episode #148, I have the privilege of coaching SaaS businesses from large to small. The fundamental concept of SaaS metrics remains the same. We may need to slice and dice more by ICP or product line, but the same mechanics apply.

- Gross CAC

- CAC unit metric

- Segmentation

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