SaaS Marketing Bites from Powered By Search

Accompanying blogpost: Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost---When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads that they’re winning.In fact, most B2B SaaS companies focus scaling paid media completely backwards and the result is bad leads, high spend and almost nothing to show for it. The approach that we take with our client’s paid media is to focus on scaling quality before scaling volume and then optimizing the cost.In this article, we look at:Common mistakes companies make when scaling campaignsWhy lead quality is more important than quantityOur process for optimizing your campaignsBy the end, you’ll know how to create a simple, effective plan for optimizing your leads and getting the best results from your PPC campaigns.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

If you've tried to hire a marketer to work with you recently, you'll know it's incredibly hard. Here's some practical tips on how to make it easier===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

SaaS landing page best practices are usually pretty superficial. In this episode, we look at how to apply the authority architecture – our systematic approach to SaaS website architecture and why it worksAccompanying blogpost: The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

In today's episode, I'm sharing 5 very practical and down to earth lessons about SaaS positioning. Let me know on Twitter (@iammarcthomas) if you like this format. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

--Accompanying blogpost: How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market)--It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a result, they create one-size-fits-all marketing that doesn’t speak to anyone. Many companies have products with good traction that serve a well-defined industry and work for customers of all sizes.This is a total nightmare to grow. Enterprise customers and solo businesses have radically different needs, and it’s extremely difficult to speak to everyone at once. Unfortunately, many founders jump straight to blaming their product for their lack of success, when a simple positioning shift can make the difference they need.When we start working with a B2B SaaS company, they often have mutliple customer profiles to reach. We have a process that helps them:Identify if they are trying to speak to too many people at once.Understand their goals for marketing and growth for the future.Identify their best-fit customers using metrics like annual recurring revenue (ARR), lifetime value (LTV), customer satisfaction, engagement with product, market penetration, and desirability.Reposition across the board for the best-fit customer.Thoughtfully crafted and data-driven positioning can help make your offerings more relevant to the audiences you are trying to reach. After listening to this episode, you’ll have a solid understanding of how to use data to identify your ideal customer and how to use positioning to achieve high growth.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Your SaaS' website homepage is where the relationships with your customers begin having a homepage. That's clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS home page design, many companies waste their time chasing the latest design elements and templates, rather than thinking about the objective of the homepage from first principles.As a result, their home pages are often poorly optimized for doing the one thing that really matters: transforming an anonymous website visitor into a known prospect. By learning the principles of effective SaaS homepage design, you can increase the likelihood of making a good first impression on new visitors, lead generation and cultivating a connection with them through your email list and ultimately closing more prospects who first landed on your homepage.Most blog posts on this topic consist of screenshot, examples of various SaaS websites for design inspiration. And while those are useful, they tend to lack an explanation of the why behind the various designs. Now, in this episode, we'll feature examples of B2B, SaaS, homepages, but we'll also dive into a first principles view of SaaS homepage design.You'll learn concepts and strategies here that will remain applicable in the long run, regardless of what's currently trending.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Accompanying blogpost: Precursor marketing — How to use templates to get SaaS trials and demosWhen you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying to solve it yourself, or trying to use a tool to solve it for you.This is why templates can be so useful, as they give you somewhere to start and is why so many SaaS companies offer templates as part of their SaaS product. Zapier, for example, provides hundreds of free templates that users can use as soon as they’ve signed up.What’s less common is offering standalone templates as a precursor to the buying process that can demonstrate some of the benefits of the software without requiring any commitment.These templates might be provided as forms, documents, or spreadsheets, but they all mirror the functionality of your SaaS product and offer a viable, yet lo-fi solution.In this episode, we’ll look at:Why offering standalone templates is such a valuable play for SaaS companiesHow to build a library of standalone templates that helps move buyers through the customer journeyThe common pitfalls most SaaS companies face when creating these templates===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all.But this tendency stands in contrast to what we see in our day to day work — which is that Facebook ads work for most (if not all) of our B2B SaaS clients in some capacity.Whether it’s remarketing to prospects who are already in the funnel, or targeting cold prospects, Facebook ads can work for B2B SaaS and we have case studies to prove it.Accompanying blogpost: Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

People say that the MQL is dead.Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who haven’t got a process for turning those Marketing Qualified Leads (MQLs) into trials and demos.The result is that they see capturing MQLs as a low-value activity. They stop making efforts to nurture prospects who aren’t ready to buy.This can lead to a number of significant business challenges, including problems filling the pipeline in future quarters, missing growth targets, and losing market share to competitors.In this episode, we’ll look at:Why MQLs are still a valuable part of the customer lifecycleWhere SaaS companies go wrong in capturing MQLsHow we’ve helped our clients to build valuable demand gen systems using MQLsAfter reading this post, you’ll have a solid understanding of how to think about generating MQLs in a way that helps you grow instead of simply meeting vanity targets.Accompanying blogpost: The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

SaaS companies do a lot of stuff to increase demand. But here's why we think they should hire a SaaS Marketing Agency... and yeh... why we're widely considered to be a leading SaaS Marketing AgencyAccompanying blogpost: Why we’re widely considered to be a leading SaaS marketing agency===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

You’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. You need to rethink your persona strategy!Accompanying blogpost: Our Process for Implementing B2B SaaS Buyer Personas That Actually Work===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

In this episode we share the most common mistakes B2B SaaS companies make when trying to build an ABM strategy and how we've helped clients avoid those mistakesAccompanying blogpost: Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. Here's how to identify the best B2B SaaS marketing channels for your businessAccompanying blogpost: Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

The 10 foundational principles you can use to generate leads – not just traffic – through SEO for your B2B SaaSAccompanying blogpost: B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Many B2B SaaS companies will see a drop in conversions from PPC from time to time. Here's how to diagnose and fix those drops.Accompanying blogpost: How to diagnose a drop in paid media conversions ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

SaaS landing page best practices are usually pretty superficial. In this episode, we look at how to apply the authority architecture – our systematic approach to SaaS website architecture and why it worksAccompanying blogpost: The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

How to build better SaaS landing pages that are mapped to the sales funnel for PPC campaignsAccompanying blogpost: Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

For most B2B SaaS companies, finding their best customers can be kind of an endeavour. This process makes it easier.Accompanying blogpost: How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. But the reality is not always so straightforward. In this episode we look at where agencies and clients go wrong, and how to fix it.Accompanying blogpost: How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls)How we build demand generation flywheels for our clientsOur system for clear and differentiated SaaS positioningHow we set up LinkedIn Ads for clients===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Positioning is foundational to the success of B2B SaaS marketing. Without strong positioning, nothing clicks into place and it's so much harder to get trials, demos and ultimately, revenue. Here's how we get crisp positioning for our clients every time.Accompanying blog post (with download of SaaS positioning canvas): B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads.In this episode, I’ll walk through the same 5 common reasons for seeing sudden drops in conversions, and expand on each of them in more detail.Accompanying blogpost: How to Diagnose a Sudden Drop in Leads in B2B SaaS===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

B2B SaaS companies that prioritize SEO often reach a point where they aren't sure what to do next. In this episode, we share what they should do next and how to prioritize actions including a worked example with one of our clientsAccompanying Blog Post: The Long-term SEO Playbook for B2B SaaS Companies===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results.In this episode, we share the framework we use with our clients to get LinkedIn Ads working every timeAccompanying blogpost: Why Your B2B LinkedIn Ads for SaaS Aren’t Working and What to Do About It===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

A lot of B2B SaaS companies write off Facebook Ads because 'our customers don't use Facebook for work'. And while that might be true, as this case study shows, people are still using Facebook. You just need the right offer.Accompanying Blogpost: B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Most B2B SaaS companies are aware of the importance of speaking to customer pain points to their marketing. But they often have no practical ideas for how to actually do this. As a result, they tend to speak only about that products, features and benefits in that content. In this episode, we discuss the problems with that approach and what to do insteadAccompanying blog post: How to create pain point content that converts===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

When B2B SaaS companies want to improve their results from SEO they tend to think more content is the answer. But it's not always true. There is a lot of low hanging fruit. In this episode we walk through how we'd improve Torii's search performance with only a smidge of new content and no expensive toolsAccompanying blogpost: How to Improve Search Performance without Any New Content (or Expensive SEO Tools)===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit. But we've identified six types of fit that they should think about. In this episode, we work through each.Accompanying blogpost: Stop Blaming Product-Market Fit for Your SaaS Growth Problems===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns. Here's what each of them is and how to address them.Accompanying blogpost: Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Many B2B SAS companies that have broad feature sets position themselves as all in one solutions for their customers. No on the surface, this might seem like the right approach because there are many acute problems that you can solve for customers. But more often than not. All in one positioning hinders rather than benefits the appeal of your product. Accompanying blogpost: Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)SaaS Positioning Canvas explainer blog===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Link to accompanying blogpostFor B2B SaaS companies, a sufficient marketing budget is essential to ensure growth rates are optimized and doors aren’t unnecessarily left open for competitors. In this episode, we'll walk through our process for getting it right===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Google display network reaches around 90% of internet users. And yet we continue to find that many SaaS companies choose to not use it. This is just one of the several opportunities being missed, that's leading to companies hitting a ceiling with their Google ad spending. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Accompanying blogpost: 3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS CompanyYou may also like: Episode 2 of Inflection Point (as advertised in this episode)We explain three approaches to scaling PPC when you've exhausted your bottom of funnel search ads. You'll learn how to move up the funnel in Google search ads with MOFU target keywords; dedicate paid search budget to Bing to scale BOFU search ads; and expand your BOFU, Google search ads with geo expansion. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Original blogpost: How to Optimize SaaS Integration Pages to Drive Organic Traffic and LeadsIntegrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. Find out how we capitalise on the significant SEO opportunities for integration pages to acquire keyword rankings and drive high quality organic traffic. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Accompanying blog post with visual examples hereMost SaaS companies put a lot of effort into web design and conversion rate optimization of their core website pages, but less thought into their blogs. This is a missed opportunity. Here's what they should do to capitalise on that. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

In this episode, you'll learn more about the mistakes a client's previous agency made with their Google and Facebook ads, which can help you spot the sources of inefficiency in your own paid ad efforts. The specific changes that we made to their Google ads like creating exclusion audiences reduced spend by 23% from January to March. And the restructuring of their Facebook campaigns to focus on objectives versus audiences reduced spend by 36% in the same period. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Accompanying blog post: Better lead magnet thank you pages for B2B SaaSOffering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. What companies miss here is that there's often a small percentage of prospects that opt in, who are ready to take the next step and sign up for a trial or a demo if it were offered to them in the right way. By using thank you pages to provide these prospects with a contextualized offer, we've helped our clients convert leads to trial or demo signups at a rate of five to 10%🔥===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Now, whether you're a startup or an established B2B SaaS company. Products are never static and features shift over time. Some shifts happen through a series of pivots. And others result from slow and steady development. The only constant is that change is inevitable. When companies post feature announcements on their blog, it's not long before they become outdated. When prospects read their blog, it's unclear which features are current and which are old. This dilutes, the positioning that they've worked hard to frame. That often harms conversion rates for their trials and demos too. And this is just one of the handful of negative effects. The blogging about new features can have. In this episode, we'll share some of our best practices for B2B SaaS companies to announce new feature updates, you'll learn why weaving feature updates into pain point related content is a better approach and how to do that too. And you'll also learn how to promote new features to existing customers through segmented email broadcasts and remarketing ads.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the forest beyond the trees. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. And that's why it's best to analyze them based on the context of the relationships that they have. Doing so gives you a more accurate picture of how effective your marketing really is. And as a result, you'll be able to make better decisions about what leavers to pull in pursuit of your prime objectives. In this episode, we're going to examine the three essential relationships between SAS marketing metrics that are often misunderstood:volume and quality budget and cost of acquisitionengagement and conversion You'll learn why there's an inverse relationship between volume and quality. We'll also explain why budget and cost of acquisition have a direct correlation. And finally we'll discuss the reason that engagement and conversion metrics are often at odds with one another. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Accompanying blogpost: The B2B SaaS Guide to Google Ads Creative That Converts on Search and DisplayListen to Episode 1 of Inflection Point: How Soapbox 3x MRR during a pandemicWhen B2B SaaS companies struggled to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Now don't get us wrong. These elements can be factors. But there's another piece to the puzzle that we think deserves more attention. And that is. Ad creative. In this episode, We're going to share some of the best practices for designing Google ads creative for B2B SaaS. You'll find out how to make creative, that engages and converts prospects into qualified leads for your business. You'll see a detailed breakdown of a Google search ad for one of our clients structure studios. Find out why it matters to make creative, that matches specific keywords and how to execute on that. You'll see three visual elements that you need to test when creating Google display ads. And you can see examples of those in the accompanying blog post, which you'll find on our website. And then you'll also see what it means to write by ecentric copy and how to craft it. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Accompanying blogpost: How to forecast paid marketing ROI for B2B SaaSOne of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want to be able to forecast. If we spend X dollars next quarter, we'll get Y dollars in return. But the majority of companies that we speak with don't have the necessary data to do accurate forecasting. Typically they're missing at least one of the following. One to two years worth of historical PPC data. A clear understanding of their allowable cost per acquisition. Or accurate data on their pipeline metrics and or close rate. Lack in this data stems from having run ads for an insufficient amount of time. So their sample size is too small for accurate forecasting. Or ultimately having the wrong tracking systems in place in their Google analytics and CRM accounts. And often it's both. In this episode, we'll describe the exact steps that we take to help companies reach a point where they can forecast their paid marketing ROI based on actual data. And it's a repeatable process that any B2B SaaS company can use. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all. And if they do it's often because they offer business intelligence or financial solutions to customers. So they're already tapped into these more nuanced financial metrics. Or it's because they have CFOs who referenced this figure in their financial reports. But payback period is a key metric that you shouldn't ignore no matter what kind of SaaS company whether you're a bootstrapped or venture backed business, knowing your payback period will help you make critical budgetary decisions. Now at Powered by Search this isn't a metric that we set aside for financial people to handle. As a marketing agency, we take our client's payback periods very seriously. Before entering an engagement with any company. We always know what their current and target payback periods are first. Doing so gives us a better idea of their expectations and also helps us plan, which SaaS marketing strategy and tactics to deploy. In this episode, we're going to explain the significance of understanding your SaaS's payback periods in the context of marketing risk management and fundraising. You're going to learn what an acceptable payback period ranges for VC backed and bootstrap business models is. You'll learn a simplified formula that you can use to calculate your own payback period. And finally one fast way that you can improve the payback period for your SaaS business. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

If you're looking to improve your B2B SaaS product pages also known as feature pages, there are three key elements to pay attention to: Page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this as a result. First, there are the obvious implications, like higher than ideal bounce rates and low conversion rates. But then there are also inconspicuous implications, like mistaking of PPC ads as the source of the problem or struggling to rank your pages in organic search. Ultimately product page mistakes can lead to missing revenue targets and losing business to competitors who get their pages right. In this episode, we'll walk through a deeper look at some of the common mistakes and lesser known implications of poorly crafted product pages and our framework for improving the key elements of your product pages.Here's the accompanying blogpost where you can see examples from this episode===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait, depends on who you talk to. Many agencies set a ballpark range of a year and sometimes even longer. And that's because what most agencies attack first is basic technical SEO. They usually run through the typical checklist of the following action items. Run speed tests. Optimize your images. Look for redirectsCheck for broken linksEnsure that canonical tags are in order. These tasks matter, but in the grand scheme of your SEO strategy, these changes are granular and work together as a collective over time. They'll make very little impact on what you can see and measure when you're first getting started with SEO. A good SEO strategy for B2B SaaS prioritizes actions based on effort and impact.And in this episode, we're going to dig deeper into the implementation of our process. Specifically, we'll discuss our roadmap for getting meaningful SEO wins in the first one to two quarters of engagement. You'll learn about the five key action items that we try to execute on the beginning of a new client engagement. And in chronological order, those are: De-indexing blog posts that aren't thematically related to search intentAdding internal links to features and benefits pages on relevant blog postsCreating competitor and comparison pagesAdding depth to features and benefits pagesTurning battlecards into blog content Find out more about our SEO roadmap for early wins===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Most B2B SaaS companies have a love, hate relationship with review sites. They recognize the importance of sites like G2, Capterra and TrustRadius to their marketing mix, but they tend to see them from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller up and coming SaaS businesses that see themselves as underdogs within that category. But there are powerful ways that SaaS companies can use review sites to their advantage. In this episode, I'll share three ways that SaaS companies can leverage these platforms for competitive intelligence. In particular, you'll learn about the following approaches: Positioning. Specifically how to use review sites to research customer insights on your company or competition. Ideation for content marketing and sales enablement material.Optimization of your PPC advertising strategy. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Check out the scorecard from this episode at our website: https://www.poweredbysearch.com/blog/fractional-cmo-for-b2b-saas/There are two common scenarios that we see among B2B SaaS companies who look for a fractional CMO. One, they can afford a team for execution or a full-time CMO, but not both. And two, their executive team often, including their CMO wants an outside perspective to understand additional opportunities for growth. Now recently we've begun offering the service equivalent of a fractional CMO for B2B SaaS. We crafted it specifically for companies that want to increase growth. And have the following qualities or characteristics. One, their in-house staff are consumed with day-to-day marketing operations. They feel that they're lacking the expert level guidance that would help them achieve more. Marketing feels tactical rather than being strategic and holistic. Number two. They have a minimum of three marketing team members who can handle execution. And number three. They're doing $10 million plus ARR with an annual contract value of $25,000 and upwards.In this episode, we'll take a look at our fractional CMO service for companies that meet that criteria. First we'll lay out how our service is different than other market offerings. And then we'll walk you through the details of the service. Plus, you'll see an in-depth example of the monthly score cards that we use to help our clients benchmark and improve their results. ===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Examples of tweets shared in this episode can be found in this post on our site. Twitter is an afterthought for most B2B SaaS companies behind Facebook, Google, and even LinkedIn. It ranks as one of the last channels they leverage in their marketing efforts. Among our clients only two out of 10, even entertain the idea of running ads on Twitter. But if used appropriately, we think that Twitter ads can be a hidden gem for SaaS marketers. And that's because it enables you to target what we like to call, a "no one else but" audience. It's built upon the idea that no one else, but an insider within your company's industry would follow this or that micro influencer with only a handful of followers. And on Twitter, it's possible to display ads, targeting the followers of any user. This is something that you can't do on any other social media marketing platform. For example, you can't specifically target someone's friends on Facebook. But on Twitter. There's no limit to the sphere of influence. It provides B2B companies in SaaS, the capacity to target audiences of these diamond in the rough accounts. Now since Twitter's ad platform isn't as evolved as Facebook or Google's, you can still invest a small amount. As little as $10 to a hundred dollars a day. And put your business in front of potential customers. It's also worth noting that because so few B2B SaaS companies play in the Twitter ad sandbox, there's very little competition compared to Google and Facebook. In this episode, we're going to share our thoughts on best practices for running ads on Twitter. You'll learn why advertising on Twitter has more to do with amplifying well-crafted tweets that are already performing well organically. How to find hidden gem accounts whose followers you can advertise to. And why we advise B2B SaaS companies to pay the most attention to the link, click through rate and engagement rates of their Twitter ads. ===SaaS Marketing Snacks is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Your SaaS' website homepage is where the relationships with your customers begin having a homepage. That's clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS home page design, many companies waste their time chasing the latest design elements and templates, rather than thinking about the objective of the homepage from first principles.As a result, their home pages are often poorly optimized for doing the one thing that really matters: transforming an anonymous website visitor into a known prospect. By learning the principles of effective SaaS homepage design, you can increase the likelihood of making a good first impression on new visitors, lead generation and cultivating a connection with them through your email list and ultimately closing more prospects who first landed on your homepage.Most blog posts on this topic consist of screenshot, examples of various SaaS websites for design inspiration. And while those are useful, they tend to lack an explanation of the why behind the various designs. Now, in this episode, we'll feature examples of B2B, SaaS, homepages, but we'll also dive into a first principles view of SaaS homepage design.You'll learn concepts and strategies here that will remain applicable in the long run, regardless of what's currently trending.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.