SaaS Interviews with CEOs, Startups, Founders

David Erickson is the Founder and CEO of FreeConferenceCall.com. His simple ideas and deft execution have transformed the telecommunications industry to better suit the needs of consumers and businesses worldwide. Dave founded FreeConferenceCall.com on the simple principle that collaborative communication should be available to everyone, both affordably and efficiently. He purchased a $10 URL, which sparked the first viral movement in the telecommunications industry to support free conferencing around the globe.

Unite and automate all the moving parts of your business so that you can do the work you love from one smart platfrom.

Victor Ricci has always loved the Internet and creating things. He had experimented in different areas of technology and business to find what he was passionate about. During this process he started a half dozen web companies before founding one he loved, TrendPie.com.

Segment's co-founder and CEO; He studied Aerospace Engineering at MIT and fell into the world of customer data and analysis when he and three of his college friends started Segment in 2011 as part of Y Combinator. He and his wife Erika, who he met at MIT, live together in San Francisco.

Andrew Blachman is the COO of Tophatter, the world's fastest, most entertaining marketplace for mobile shoppers, where he oversees ongoing business operations within the company. Previously, he was the CEO of GET ME IN! Blachman has both a B.A. and M.S. degree from Stanford University.

25 years-old French entrepreneur. Turned a grad-school side-hustle into a +$20K monthly recurring business in a few months. I founded LeadGuru.io to stop B2B companies from spending hours building bad, boring, low-yielding cold-emailing campaigns. We come in and pump their cold-emailing capacities to the next level. They just sit and watch hot leads flooding their inbox.

Joe Prusz is Global Head of Revenue at Rubicon Project, responsible for all revenue-related activities across Publishers, Demand-side Platforms, and Global Agency Relationships, tasked with the goal of continuing the adoption and growth of automated advertising across all screens and devices, driving more than $1B in advertising spend. Formerly he was Head of Seller, Americas, responsible for Rubicon Project's largest revenue region for publishers across North America and LATAM. Prior to that, he was the Head of Mobile globally, where he was responsible for general management and strategic oversight of the Mobile business, the fastest growing division of the company. Charged with building the Mobile revenue team and product, analyzing M&A opportunities for both Mobile and the company at large, and overall was an evangelist for both the company and the mobile advertising technology industry. Under his leadership, the Mobile business unit grew from $0 to over $325M in Managed Revenue globally, catapulting Rubicon Project to become the world's largest independent mobile advertising marketplace in less than four years. His greatest joys are his wife and two children.

Building social media automation and more for SMB's around the world. Jack of all trades, master of some. Lean startup enthusiast. Strong opinions weakly (& weekly) held.

Gal Dubinski and Tomer Aharon: We're both 28 years old. Co-founders of Poptin (SaaS) and Ecpm (a digital agency). We met in a gifted class in high school and have been best friends since then. Started our business as university students while living together in the same apartment with our girlfriends (today wives).

Founder of Vuture, the 16th fastest SAAS business in the world (2017) Finalist of the Shell Livewire Young Entrepreneur of the year. London based entrepreneur, who has lived and worked in New York and Sydney. A bootstrap expert, with a strong belief in the fundamentals of underpinning profitability with growth.

Ulrik is GenieBelts Chief Genie, and part of the coolest start up team in Copenhagen. With a long commercial background and experience with various startups, he's bringing GenieBelt to a construction site near you. Ulrik's favourite tool: nail gun

Daniel is a father of 2 and has been married to his wife Samantha for almost 10 years. Daniel left school at 15 to work full-time. From there, he learned design and started freelancing. Marriage life and children meant focusing on a more secure method of employment, so he secured a Telecoms & Networks Engineer role. After 5 years, he knew that working for somebody else wasn't his calling. With his co-founder Matthew Spurr, they started a branding agency using Daniel's skill of design and Matt's skill of sales and marketing. This venture was cut short though because of Quuu. The rest is history :-)

Aaron Bird is the full-stack CEO at Bizible, a venture-backed startup that makes marketing measurement and planning software for B2B companies. He holds an MBA from Pepperdine University and a B.S. in Computer Science from UCSB. Previously, Aaron worked at Microsoft on Bing Ads.

Bob Gilbreath is Co-Founder and CEO of Ahalogy, a data-driven social and influencer marketing company with clients such as Nestle, Kraft and Costco. He is the author of The Next Evolution of Marketing (McGraw-Hill) and was named an Advertising Age Top 50 Marketer. Bob has degrees from NYU and Duke.

JazzHR CEO Pete Lamson explains how the company uses $25 Amazon giftcards to drive customer conversions. It's working. The company has over 3000 paying customers today and $6m in ARR.

JD Graffam makes an interesting argument for buying companies instead of starting new ones.

After receiving his MBA from Stanford, Steven Benson worked in Sales at IBM, HP and Google where he was Google Enterprise's Top Sales Executive in 2009. In 2012 Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful. How do you put touch on such a low price point? The sales cycle is quick, about 3 weeks, so we're able to put touch on most free trials even though starting price point is $35 a seat. Marketing, Sales, and customer success all tied together but manage themselves in pods. There is no variable comp, including the sales roles. Everyone is on salary and everyone owns equity so they can take part in upside. What is revenue growth? Back in December 2016 we were doing $130k, now in August 2017 we're at about $180k in MRR so about 80% yoy growth rate. We're using bank debt, 19% interest rate with LighterCapital, to fund growth because its non dilutive. In July 2017 spent about $15k on paid marketing. Has sales team of 30 that works those leads and makes up larger part of cost structure. Are you cash flow positive? (Minute 17) Yes because we're pulling cash forward in the form of multi year deals. We incentivize this by giving customers a 20% discount. Favorite business book is Predictable Revenue. I'm following Jason Lempkin at SaaStr. My favorite online tool is gmail. Steven has no kids, gets 7 hours of sleep and is currently 39. He wishes his 20 year old self would choose a career path that he enjoyed, that their are jobs in, and that he was good at. Connect with Nathan: Website Twitter Facebook Page Snapchat Instagram

I really enjoyed this interview with Dave for two big reasons: He's playing in a space that is not typical for B2B SaaS He's using freemium consumer adoption to drive enterprise leads at a very low CAC of $80 which he makes back in well under 12 months. Dave is the CEO of TeamSnap. He has more than 20 years of experience in technology leadership positions. He was previously CEO of SANRAD, a venture-funded storage networking company, which he joined in 2006. He also helped found LeftHand Networks, a Boulder-based company sold to Hewlett Packard. Prior to that, Dave was with Hewlett-Packard. An avid skier and wannabe competitive cyclist, Dave lives in Boulder with wife Deb and two children, Mariel and Gabe. He enjoys reading, cooking and microbreweries Revenue Model: Over 1m teams use TeamSnap and 250,000 of those teams pay Dave $80 per year to use TeamSnap to manage team communication, logistics, and more. The average team has 30 people ranging from coaches, to players, to players parents. TeamSnap leverages 3 revenue streams with the SaaS component making up 40% of the total revenue mix. SaaS revenues are about $20m in ARR from 250k teams paying $80 per year. Total revenue is approaching $50m which Dave expects the company will cross in Q1 2018. Overall the business is growing over 100% year over year. On Launching in 2009 in poor economy: Dave: 2009 was best time for us to launch. The trough of a recessions is best time to get company going due to low opportunity cost. In recession there are talented people available for hire. 2009 revenue was less than $100,000. It took Dave just 3 years to break $1m in ARR which happened in 2012. Fundraising First 5 years from 2009 to 2014 the company was bootstrapped. Dupont funded the company with his own capital and local area angels. He put a couple hundred thousand in himself in early days. In 2014 they took their first institutional capital and have sense raised a total of $43.7m. On seasonal users and how that affects TeamSnap gross logo churn monthly: Teams pay $15 during the season then stop paying us off-season. We don't look at this as churn because we know they come back next season. They are simply "in-active". The company looks at revenue per customer on an annual basis which averages about $80. On customer acquisition: We use our consumer app which people use for free to drive enterprise sales in a land and expand strategy. 30% of new consumer customers come through referrals. We've boosted that up by spending about $500k per month on Google and FB ads mostly. Payback is pretty strong, under 12 months. They'll pay $80 to acquire a customer that is worth about $280 over their lifetime which puts LTV to CAC ratio at about 3.5. Cash Flow: Net burn is really close to our discretionary marketing budget of $500k/mo. We are in good shape cash wise. Near September of next year (2018) we'll be cash flow breakeven at much higher revenue level. We'll figure out then what to do strategy wise. We are on the path to being a billion dollar company. I have no desire to sell out quickly to anybody. Build as big as can, shoot for IPO, create fantastic product over long haul. Strategy towards IPO: Large competitors like Comcast compete with us with their subsidiary called SportsEngine. Dicks sporting goods has a competitor in space called BlueSombrero and AffinitySports. Lastly, a private equity funded company called BlueStar Sports compete with us. Many of our competitors are purchasing small players and just aggregating. A short term private equity play versus a long term 20+ year deal. Would you accept $400m offer from Comcast? (minute 22) Well it would depend on the moment in time. In 2016 probably, in 2017 maybe, next year when revenue is higher, no way in hell! What is your favorite business book? The Hard Thing About Hard Things Is there a CEO you're following or studying right now? Samir, SendGrid CEO Whats your favorite online tool? Apple pencil to evernote. How many hours of sleep do you get every night? 7 What would you tell your 20 year old self? I'm married with 2 kids, married for 30 years, and I'm "approaching a milestone birthday". I wish my 20 year old self knew that "nobody does it alone". Connect with Nathan: Website Twitter Facebook Page Snapchat Instagram

Rob Frohwein. Back in 2008, he recognized that companies like eBay offered automated access to small business transactional data via APIs. He also realized that small businesses could simply share this data to allow underwriters to make better, faster credit decisions and provide a great user experience. Because of that, he co-founded Kabbage in Atlanta, Georgia, to leverage the power of real-time data automation through technology. The company has since expanded to serve all small businesses throughout the U.S., providing billions of dollars to more than 100,000 customers.

Tom Coburn. He's the cofounder and CEO of Jebbit. He left Boston College to pursue the company and is currently in the Forbes 30 under 30 list. He's also the cofounder of Enjoy Life Education, a non-profit that empowers teens to be the best versions of themselves, and SSC Ventures which invests in Boston College entrepreneurs.

Zach Benson. He's the cofounder and CEO of Assistagram and he's one of the standouts in the world of online entrepreneurship, especially, influencer marketing. He's a TedX speaker, social media trainer for international brands like The 4 Seasons, Ritz Carlton and Vice Roy. He was a past participant on "So You Think You Can Dance". He doesn't only manages his own Instagram network of millions, he's also guiding other influencers and Fortune 500 companies through Assistagram to social media success.

Nadim Hossain. He has over 17 years of experience in building marketing and selling cloud applications. Prior to founding BrightFunnel, he was VP of marketing at Power Reviews, paving the way for a $170M exit. He was also the marketing executive at Salesforce from 2007-2010. He has a BA from Cornell and an MBS from Stanford.

Greg Harris. His company is Quantum Workplace and he started with a vision to create tangible measures for leadership strength inside of companies. His company surveyed tools for measuring employee engagement and recognizing the best places to work. It's grown into an engagement platform that talent-minded companies use now to accelerate performance.

Harpreet Singh. He's one of the cofounders of Kvantum. He's in a lot of positions based in data science including big companies like Target and Sapient.

Garrett Moon. He's the CEO and founder of CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota. As a thought leader, Garrett has been blogging and speaking about content marketing, social media marketing, and startup businesses for more than six years.

Max Percherskyi. He's a passionate SaaS entrepreneur whose mission is to connect professional SaaS companies and startup hubs to help them form long-term relationships and good, win-win partnerships. Currently, he's connecting angel institutional investors, cofounders, exceptional talent and partner companies across three different countries to make the PromoRepublic ventures succeed at a global scale. Prior to cofounding PromoRepublic, he worked in marketing agencies for ten years and was responsible for business development, digital marketing and sales. Famous Five: Favorite Book? – Top 101 Growth Hacks What CEO do you follow? – Jason Lemkin Favorite online tool? — WorkFlowly How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – Max would tell himself that not all people will love him Time Stamped Show Notes: 01:37 – Nathan introduces Max to the show 02:22 – PromoRepublic is a social media content automation tool that helps SMBs create their social media presence 02:38 – PromoRepublic is a SaaS business 02:45 – Pricing starts at $15 a month for an annual package 02:55 – ACV is $20 a month 03:00 – Max was in Episode 403 03:27 – PromoRepublic will soon have a $100 plan 03:53 – CAC is now $150-170 04:18 – Paid channels spend varies every month 04:33 – Affiliate network is the one that is working now 05:28 – PromoRepublic has raised $1.85M in total 06:12 – Team size is 22 06:26 – PromoRepublic has 3 offices 07:30 – PromoRepublic hired a sales guy to sell their high value plans 08:29 – There's commission for every plan sold 10:00 – PromoRepublic has around 5,500 customers, 3000 are from AppSumo 10:32 – Most of the customers from AppSumo just bought the product; some are active, some aren't 12:33 – Last month's MRR was $20K 12;54 – Logo churn is around 5.8% 14:07 – 2016 revenue was €110K 14:33 – 2017 total revenue will be around $300K 15:08 – PromoRepublic is going to receive a grant and will take an additional loan 17:25 – The Famous Five 3 Key Points: Your team size must align with your profitability. Paid advertising takes time—test to see which ads will work the best. Use your capital wisely. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Sravish Sridhar. He's the VP and General Manager at Kinvey Progress and was previously the CEO and founder of Kinvey before it was acquired by Progress. He's also an angel investor in multiple startups with successful exits. Famous Five: Favorite Book? – Crossing the Chasm What CEO do you follow? – Matt Barbey Favorite online tool? — If This Then That How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – "I would never become a movie actor" Time Stamped Show Notes: 01:50 – Nathan introduces Sravish to the show 02:18 – Kinvey's acquisition closed on June 1st and was announced on June 28th 02:30 – Kinvey does "backend as a service", which is a term that they coined 02:58 – Schneider Electric has a lot of apps that are used to interact with its hardware, employees and customers 03:13 – Kinvey is in charge of the backend features that an app needs 03:44 – "We make every frontend developer become a backend developer" 03:55 – Developers don't have to learn the backend processes, they can simply drag and drop 04:07 – Kinvey has three types of customers: 04:10 – First, those who are building apps as a hobby or trial and pay nothing up to $200 a month 04:22 – Second, business edition customers who pay an average of $24K a year per application 04:44 – Lastly, enterprise edition customers who pay around 6 figures a year 05:03 – ACV is around $80K to $90K 05:24 – When Sravish came up with the idea for Kinvey, he knew it should be a venture-backed company 05:46 – Sravish funded the initial capital of $150K 06:06 – Kinvey has raised over $15M before the acquisition 06:30 – It took Kinvey 15 month to launch their product 06:43 – In the second year, they started to build their revenue 07:10 – In 2013, they were doing high 6-figures in revenue 07:24 – They broke their million dollar mark in 2014 07:54 – Sravish invested in startups to learn strategies and build his financial portfolio 09:20 – Sravish has three things he looks for when investing in a startup: 09:22 – The team's relationship with each other 09:39 – The space of the startup 09:55 – The potential he has to help the startup to grow 10:40 – Kinvey has over 50 enterprise customers 12:54 – The acquisition of Kinvey by Progress was for $50M 13:13 – Sravish shares how the board and himself decided on the acquisition 14:40 – Sravish's discussion with Progress 15:43 – Team size prior to acquisition was 44 and everyone stayed after the acquisition, current team size is 65-70 16:00 – Kinvey had multiple offers and it took them 2-3 months to decide 16:40 – Progress matched the best offer 17:00 – Kinvey and Progress are both based in Boston 17:58 – Kinvey had direct sales models and enterprise sales reps 18:10 – CAC is $95K to $100K and LTV is $2.1-2.2M 18:33 – Payback period is 13-14 months 19:04 – Kinvey has 98% retention rate 20:40 – Progress has been thoughtful with their employees' restricted stock units (RSU) 23:40 – The Famous Five 3 Key Points: Choose the deal that will be a great fit for the long-term. Always consider the company and, most importantly, your team's future when making decisions. Investing isn't just about the financial gains, it's about your ability to believe in and help a company grow and succeed. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Chris Savage. He's the CEO and cofounder of Wistia, a leading video platform that enables business teams to harness the connective power of video. They help over 400K businesses connect better with their customers using video as the medium. Famous Five: Favorite Book? – Masters of Doom What CEO do you follow? – Ben Chestnut Favorite online tool? — Quip How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – "Persistence is the difference between success and failure" Time Stamped Show Notes: 01:51 – Nathan introduces Chris to the show 02:17 – Wistia is a SaaS business 02:20 – Wistia is a platform where you can upload your videos and customize them for your site 02:49 – Wistia charges based on the number of videos 02:55 – ACV is $100 a month and it's 25 cents per video 03:38 – Wistia is already 11 years old 04:09 – Wistia didn't make money their first year 05:08 – Chris and his cofounder needed at least 15K a month to live 05:55 – Wistia made a mistake when they weren't charging based on the storage 06:35 – Chris explains their decision to change their pricing 07:04 – Gross margin is in the 70s 07:43 – Total number of customers 08:00 – Wistia still has a free trial for 3 videos 08:05 – There are a few hundred thousand free users 09:21 – One the best things Wistia offers is inspirational and useful content for free accounts 10:05 – Wistia gets 15% of direct, attributable conversion from free accounts 10:30 – Wistia has raised two rounds with a total of $1M 11:09 – "We are very focused on long-term" 11:29 – Chris wants Wistia to be less complex for users 12:27 – Customer churn is 1.6% a month 12:47 – On a unit economic basis, Wistia is consistently expanding 13:11 – LTV is approaching $5K 13:20 – CAC 16:00 – Stretch goal in December of 2017 16:09 – Wistia is focused on profitability 17:06 – Wistia is doing a more than million dollars a month in revenue 17:22 – Wistia has raised less than what they're making monthly 18:50 – The Famous Five 3 Key Points: Changing the price of your product won't necessarily equate to profitability—balance is the key. Converting customers from free to paid takes a lot of testing and patience. Persistency is the difference between success and failure. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Roy Mann. He's a career entrepreneur, artist and 3D printing enthusiast. His experience is in the field of product development and marketing and before co-founding dapulse, Roy was part of Wix's senior management team, which is a big, runway success. Prior to joining Wix, he founded the online social game, Save an Alien. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Avishai Abrahami Favorite online tool? — FullStory How many hours of sleep do you get?— 7-8 If you could let your 20-year old self, know one thing, what would it be? – "Whatever you learn, you learn—and in the end, we all die" Time Stamped Show Notes: 01:50 – Nathan introduces Roy to the show 02:27 – dapulse is a tool for managing operations for teams 02:38 – dapulse is a SaaS product 02:40 – dapulse has a free trial of 14 days 02:52 – ACV 04:00 – Roy was in Episode 404 of The Top 04:06 – Team size is 70 04:14 – 1/3 is in engineering and they're expecting to grow to 100 this year 04:40 – Most of the team are in Israel and some are in the USA 05:00 – dapulse currently has 15K customers 05:15 – dapulse raised $25M at the start of 2017 05:34 – They've raised a total of $34M 06:13 – MRR is over $1M and $13M ARR 06:33 – dapulse is a B2B company, but their approach is like a B2C 07:06 – dapulse aims at individuals who will potentially purchase the product for their team 07:16 – dapulse has spent $1.5M just last month on online ads 07:45 – CAC 08:24 – Payback period 09:37 – dapulse's campaign can attract a high number of customers 10:27 – Roy wants to build a product that fits everyone 10:42 – dapulse has a negative net revenue churn 11:18 – Monthly logo churn is between 1.5% to 2% 12:13 – Churn is calculated on the top line 13:48 – dapulse has -.05 net revenue churn 14:20 – dapulse sells to large companies through their Instagram ads 15:40 – dapulse doesn't give an incentive for those who post about their user experience 16:47 – 2017 ARR goal is $17M 17:21 – December 2016 ARR is $6.5M 18:10 – The Famous Five 3 Key Points: A B2C approach can still get you customers, even if you're B2B company. If people gain value from your product and enjoy it, they will share about it. We all make mistakes, just make sure you learn and move on. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Mark Organ. He's the founder and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. He revolutionized B2B marketing and the founding CEO of Eloqua, the world leader in marketing automation software, which was acquired by Oracle for $871M. In between, he was the go-to marketing consultant for SaaS companies in North America and Asia. Famous Five: Favorite Book? – Getting to Yes What CEO do you follow? – Dara Khosrowshahi Favorite online tool? — LinkedIn How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – "How important it was to build new relationships with people" Time Stamped Show Notes: 01:40 – Nathan introduces Mark to the show 02:17 – Mark left Eloqua even before the acquisition 03:25 – It was the VCs that pushed Mark to leave 03:54 – Mark still had a great exit from the company 04:10 – Influitive helps companies grow by getting more value out of their happy customers 04:46 – Mark saw the importance of mobilized customers when he was still in Eloqua 05:13 – Influitive created communities where companies invite their customer advocates 05:51 – ACV is $50K annually 06:10 – Influitive currently has 270 customers 06:33 – ARR is close to $10M 06:51 – it would take 4-5 years for Influitive to reach their $100M ARR mark 07:02 – Influitive was founded in 2010 07:21 – Influitive has raised $50M 08:09 – Mark shares why he had to raise 09:13 – Influitive's growth is faster than Eloqua's 09:40 – 2016 revenue 10:05 – Influitive is averaging more than 50%, year-over-year growth 10:50 – Influitive is cash flow positive on some months 11:08 – Team size is 125 with 8 people in sales 11:22 – "I want all the sales guys to make money" 12:03 – Increased quotas make it impossible for salespeople to hit their numbers 12:55 – CAC is around $40K 14:10 – Payback period is a year to 15 months 17:01 – The Famous Five 3 Key Points: VCs are there for a reason, trust them. Reaching one's quotas takes a much longer time than it did a decade ago. Networking and relationships are crucial to your personal and business life. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Naveen Gupta. He's an entrepreneur with experience building startups and growing a hundred million dollar profit and loss statements. Before cofounding BirdEye, which is his current company, he held executive positions at RingCentral, Monster and Yahoo. He's launched industry-leading products across advertising, consumer search, social media and monetization. He lives in Sunnyvale, California with his wife and two kids. Famous Five: Favorite Book? – Predictable Revenue What CEO do you follow? – Brian Halligan Favorite online tool? — Outreach and ZoomInfo How many hours of sleep do you get?— 4-5 If you could let your 20-year old self, know one thing, what would it be? – Naveen wished he would have taken more risks and pursued his dreams of starting a company Time Stamped Show Notes: 01:40 – Nathan introduces Naveen to the show 02:19 – BirdEye is the leading SaaS product that helps businesses on their customer journey 02:54 – The two things that drive purchases are customer experience and business ratings 03:20 – BirdEye grows 160%, year-over-year in revenue 03:33 – BirdEye has 25K paying customers 04:40 – Business model is based on location and not per seat 05:20 – On average, a business would have 2-3 locations 05:47 – BirdEye caters from SMBs to enterprise businesses 06:07 – BirdEye has a broad platform which has different functionalities 07:42 – Pricing on SMBs start at $3K and $100K for enterprise per year 08:12 – ACV is around $5K 08:33 – 50% of the revenue is SMB, 30% mid-market enterprise and 20% for channels 09:00 – ACV is per location 09:24 – MRR is close to $2M 10:43 – BirdEye was launched in 2012 10:55 – They came up with the idea after looking for a surgeon with great reviews to take care of their mother 12:07 – BirdEye was initially bootstrapped 12:33 – BirdEye has raised a total of $33M 13:16 – Team size is 170 globally 13:48 – Around 60 are on engineering, 70 on the sales sides and the rest are in different departments 14:30 – BirdEye is investing heavily on hiring the best people 14:45 – CAC is around $1K for a new business 15:05 – Payback period is 3-4 months 15:21 – 60-70% of their contracts are paid up-front, annually 16:00 – Revenue churn 16:11 – Net churn is close to 0.5% 16:28 – BirdEye is still too young to calculate LTV 16:48 – Naveen's estimate is 3-5 years 17:05 – Paid ads spent annually is $200K 17:55 – Gross margin is 85-90% 18:43 – To acquire new customers, they email potential clients and ask them if they want to know their competitors' reputations and how they compare to them 19:24 – 2016 ARR was close to $13M and 2017 will be close to $30M 19:37 – 2015 ARR was $5M and 2014 was $1.5M 21:10 – The Famous Five 3 Key Points: Have a business model that will benefit not just your own company but your customers as well. Most people rely on business reviews before trying out a product or service. Hire the best people and you'll have the best product and provide the best customer experience. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

David Barrett. He started programming at the early age of 6 and has been aspiring to become an expense report magnate ever since. He attended the University of Michigan where he worked in a virtual reality lab before moving to Texas to render 3D graphics engines for the video game industry. Next, he moved to California to join Travis of Uber in building a peer-to-peer file transfer technology called Red Swoosh, which was acquired by Akamai in 2007. In 2008, David left that company to start Expensify and has since been relieving the world's frustration one expense report at a time. Famous Five: Favorite Book? – Good to Great What CEO do you follow? – Elon Musk Favorite online tool? — Google Docs How many hours of sleep do you get?— 8 If you could let your 20-year old self know one thing, what would it be? – "It is possible for everyone else around you to be wrong and for you to be right" Time Stamped Show Notes: 01:46 – Nathan introduces David to the show 02:38 – Expense reports have been overlooked 02:56 – David took the opportunity that will take care of expense reports 03:18 – Expense report is synonymous with any business 03:52 – David shares how his eagerness to help the homeless led him to create an expense report reimbursement app 05:09 – David was in Episode 655 of The Top 05:16 – Expensify isn't looking to raise another round at the moment as they just raised $25M 05:23 – Expensify is currently profitable and not burning capital 05:27 – Team size is 120 05:33 – Expensify was founded in 2008 06:04 – Expensify currently has 42K customers 06:21 – Expensify also has millions of free users 06:49 – Pricing has a free account which offers 10 receipts a month and a paid account starts at $9 per active user 07:15 – Enterprise plans also start at $9 08:21 – ARR is still under $100M 09:44 – The expansion is the bulk of Expensify's revenue growth 10:40 – Expensify has a $5 plan for a group 11:10 – Revenue retention is over 100% annually 11:24 – Every 3 years, a customer pays 500% more 12:55 – The most effective strategy to acquire customers is to hand their product to the individual employees and promote it within their own companies 14:14 – David shares how the payment shifts from the employee's personal card to the company's expenses 16:16 – The target is to share to at least one other person 16:35 – Expensify doesn't have any paid channels 16:40 – They do lots of conferences which is more for establishing brand leadership 17:25 – They spend a single digit million, annually, for their conference 17:32 – Their conference is ExpensiCon 18:00 – Only 100 selected people can join 19:35 – David believes that the cost of sales doesn't equate to the cost of customer acquisition 21:38 – The most important decisions are not quantifiable 22:40 – David won't sell Expensify for $300M 16:10 – The Famous Five 3 Key Points: Getting your own clients to refer you is the best way to grow your customer base. The most important decisions for your company are sometimes not quantifiable. Focus on the best possible brand or product you can offer. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Jeremiah Wilson. He founded Convirza over 15 years ago. As the patent-holding inventor of The Maculon, the original, passive, remote conversation monitoring device and sales management system, he shaped the call tracking and marketing analytics industry. He's positioned the capital raises and recent acquisition. Famous Five: Favorite Book? – 48 Laws of Power What CEO do you follow? – N/A Favorite online tool? — Salesforce App How many hours of sleep do you get? — 6 If you could let your 20-year old self know one thing, what would it be? – "I wished I believed in myself more" Time Stamped Show Notes: 01:51 – Nathan introduces Jeremiah to the show 02:22 – Convirza acquired a portion of their competitor's assets to expand their customer base 02:56 – Jeremiah shares how they found out about the acquisition 03:29 – Call tracking is what drives the calls 04:00 – Convirza also listens to the calls with machine learning to check the quality of the call 04:46 – If a phrase that the sales agent used didn't drive conversion, it should be changed 05:00 – Convirza tracks the attribution rate 06:20 – Convirza finds out which billboard led a prospect to call, the cost of the billboard and the actual sales made from those calls 06:54 – Convirza only focuses on where the lead came from and the conversation itself 07:01 – "Our objective is strictly the audio, strictly the call" 07:54 – Convirza is a SaaS business and charges a platform fee plus minutes 08:13 – ACV is around $600K 08:40 – ACV is per business 09:27 – Prior to Convirza, Jeremiah was a national trainer for a company in Ohio and was teaching people how to sell on the phone 10:35 – In 2000, salespeople were looking into live call recordings 11:20 – Jeremiah set-up the stick and the device that could plug into a computer and record calls 12:00 – Jeremiah started with 100 units which cost him $70K 12:20 – Convirza was launched in 2001 13:30 – Convirza had their first client within six months that paid $20K 13:47 – 2010 revenue is $3M 14:05 – Convirza listened to their clients in order to improve their product 14:17 – Convirza has raised $24M in total 14:46 – The investors are private investors 15:55 – Convirza has over a thousand customers 16:09 – Convirza has 50K unique businesses using them 16:42 – 2017 ARR goal is $10M 17:33 – Gross logo churn is 3% 17:44 – Convirza has been focused on having their net negative churn negative for the last 2 years 18:56 – Team size is 66 with 7 in sales and 25 as engineers 19:21 – They have a team of 40 in India who are augmented in their engineering 19:47 – Convirza has an office in Utah and California 20:08 – Pre-acquisition CAC is $1200 21:00 – From the acquisition, they gained around 500 customers (more than double of what they had) 21:23 – LTV is 4 years 21:41 – Convirza's best source for customers is their webinars 21:52 – They partnered with similar associations and publications in the space to promote their webinars 22:54 – Payback period is 9 months 22:18 – Paid spend was around $6500 in July 2017 24:01 – Gross margin is 60% 24:24 – Convirza built their own platform 26:05 – The Famous Five 3 Key Points: Acquire a part of your competitor's assets to grow your own business and customer base. Having another team in another country can be your secret key to success. Focus on one specific goal at a time. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Artem Borodatyuk. He's the founder of NetPeak Group and cofounder of Seed Fund WannaBiz. He's focused on the development of B2B SaaS product companies. His first SaaS company was an all-in-one SEO platform for professionals called Serpstat.com, with 2000 customers and 100K users. Famous Five: Favorite Book? – From Third World to First What CEO do you follow? – Elon Musk Favorite online tool? — Google Spreadsheet How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – "Find some experienced entrepreneur and mentor" Time Stamped Show Notes: 01:44 – Nathan introduces Artem to the show 02:23 – Serpstat was born as a cure to a search tool that was built by Netpeak 03:00 – Netpeak is the biggest SEO agency in Eastern Europe 03:20 – Netpeak currently has 300 projects in 4 markets 03:38 – Netpeak was founded in 2007 and was initially bootstrapped 03:43 – They haven't raised funds for the agency side of Netpeak 04:27 – 2016 revenue of the agency side of Netpeak was $5-$15M 04:50 – Serpstat was initially created to be used by Netpeak itself 05:35 – In April 2015, Serpstat became independent 07:00 – In 2016, Serpstat received $250K of funding for 15% equity from Digital Future, a local VC fund 07:41 – Serpstat will almost hit their $1M ARR mark 07:58 – July 2017 MRR 08:26 – Igor Gor is Serpstat's evangelist; he markets their product 08:45 – Team size is 52 in Serpstat with 20 in marketing 09:25 – ACG is $69 09:39 – Total number of customers is between 1000 to 2000 paid customers 10:36 – Serpstat can be paid in monthly payments or a one-time payment 12:03 – Serpstat loses 1-3% of their users monthly 12:40 – CAC 13:50 – LTV 14:20 – Serpstat spends $2K monthly on AdWords and $1K on Facebook Ads 15:04 – Serpstat is based in Ukraine 15:38 – Serstat plans to expand globally soon 16:02 – Gross margin is around 89% 17:23 – In July of 2016, monthly revenue was $20K 17:54 – 2016 revenue is almost $190K 19:30 – The Famous Five 3 Key Points: Create a product that can be used by your own company; that way you can attest to its usability and value. Europe offers different recurring payment plans than what is offered in the US. Take an offered fund as an opportunity to grow your company. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Shaul Olmert. He's the cofounder and CEO of Playbuzz, an award-winning, storytelling platform that empowers publishers, brands, and agencies worldwide to create interactive content for editorial and commercial purposes. The world's top publishers and brands worldwide use Playbuzz's desktop and mobile-friendly storytelling tools to improve audience engagement, optimize social sharing, increase site traffic and lengthen page-viewing time. Famous Five: Favorite Book? – N/A What CEO do you follow? – N/A Favorite online tool? — Evernote How many hours of sleep do you get?— 4 If you could let your 20-year old self, know one thing, what would it be? – Shaul would have told himself that everybody else in the world is as clueless as he is Time Stamped Show Notes: 01:40 – Nathan introduces Shaul to the show 02:25 – Playbuzz is a platform that helps make one's storytelling more compelling and engaging 03:10 – Playbuzz's tools are completely free for publishers 03:20 – Playbuzz currently has tens of thousands of publishers 03:24 – Playbuzz has market leaders using their toolset 03:46 – Playbuzz makes money when publishers opt-in to their monetization program 04:11 – Advertisers want to present their brands to the audience that is listening 04:54 – Playbuzz's revenue is in the dozens of millions on ad spent on the platform 05:18 – Playbuzz's volume is high and consistently growing 06:10 – Playbuzz manages the distribution of the content items which will benefit the publishers as well 07:00 – Nathan summarizes how he understands Playbuzz to work 07:50 – The brands create their content and Playbuzz shares them on their partnered website 08:16 – Playbuzz charges per view 08:35 – The charge depends on how long their content is being viewed or listened to 10:00 – Playbuzz is creating new ways to grow their engagement 10:37 – Playbuzz has two revenue streams 11:53 – Playbuzz has been around for 5 years and has been in the market for 3 years 12:36 – Playbuzz has 2 founders and 170 employees globally 12:54 – Playbuzz has raised a total of $31M 13:40 – Shaul shares what he thinks of Disney's efforts in advertising 14:43 – "The more value we create, the more our value increases" 14:54 – Playbuzz is still burning capital and scaling up 15:10 – Playbuzz is constantly creating to optimize data 15:36 – The majority of the funds go to engineering, product and data 15:49 – Shaul believes that eventually they will win the war by having superior technology 16:50 – Shaul shares his take on using voice searches for collecting data 17:30 – Shaul is looking to take podcasts to a wider audience 19:15 – The Famous Five 3 Key Points: Content is KING. No matter how good your content is, if you can't share it with an audience, it's useless. Voice searches will change how we do advertising, and this change will happen soon. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

John Nardone. He's the CEO of Flashtalking, a first generation adtech pioneer. He served as the founding board member of the Internet Advertising Bureau. He's known for his groundbreaking work at Pepsi, Modern Media and Marketing Management Analytics and received the Adtech Industry Achievement Award in 2012. As CEO at [x+1], he helped transform that business into a top-rated data management platform or DMP. Rocket Fuel acquired the company for $230M in 2014. Famous Five: Favorite Book? – Getting Naked What CEO do you follow? – Steve Jobs Favorite online tool? — Amazon and eBay How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – "I might have started having kids a little bit sooner" Time Stamped Show Notes: 01:52 – Nathan introduces John to the show 02:40 – Flashtalking was a partner of [x+1], currently known as Rocket Fuel 02:45 – Days after the acquisition, John got an offer to work with Flashtalking 03:23 – John decided to give-in to the offer and saw Flashtalking as an opportunity to stay in adtech 03:39 – John joined Flashtalking in 2015 03:53 – Flashtalking had been around since 2000 and it was bootstrapped by the founders 04:25 – Flashtalking came to the US in 2010 05:36 – John joined the company, mainly because of his vision and excitement for innovation and marketing 06:43 – John has bought a part of the company 07:03 – Flashtalking uses real-time data to personalize the communication with each consumer 07:10 – A simple example is retargeting 08:04 – Retargeting can happen on multiple devices 08:27 – One of Flashtalking's clients is Walmart 08:56 – Flashtalking analyzes the customer's behavior on a website 09:54 – Smartphone and current devices have changed the way we consume digital marketing 10:50 – Location data is included with the data that Flashtalking gathers 11:13 – Flashtalking makes the decision for what kinds of ads to show to the customers 11:30 – Flashtalking charges per CPM 12:05 – There are discounts for those with bigger volumes 13:01 – Flashtalking is not currently using AI technology 14:10 – Flashtalking currently has 40 clients that account for 80% of the revenue 14:26 – Flashtalking focuses on their big, global clients 15:20 – Average volume of impressions is 15B to 40B a month depending on the season 17:00 – Flashtalking focuses on helping their clients improve and get the experience that will drive their success metrics 17:50 – Team size is 280 globally 17:56 – Flashtalking hasn't raised any capital aside from the buyout and it has been profitable since Day 1 19:10 – The Famous Five 3 Key Points: Your vision will lead you to the companies that will help you grow, and eventually change the world. Technology has significantly affected how we consume advertising. There are specific markets where AI technology can be used well. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives