Episode 2875
CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18
SaaS Interviews with CEOs, Startups, Founders
July 9, 202416m 24s
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Show Notes
Clate Mask launched Keap (formerly Infusionsoft) back in 2010 and quickly scaled to $100,000,000 in revenues in 7 years (2017). After that, the company flatlined due to competition and diluted priority. Today, CPO Ammon Curtis is helping turn things around. Learn the M4 test he ran on 705 customers to measure DIY, DFY, DWY onboarding and how this impacted long term retention and LTV. Can they break $110m in revenue before Dec 2024?