1428 Bootstrapped and $12m in ARR. My kinda CEO!
SaaS Interviews with CEOs, Startups, Founders
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Show Notes
Max Israel is Founder & CEO of Customerville (https://www.customerville.com/)
🕒 Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
0:30 – Why Max founded the company 15 years ago to scratch his own itch
1:30 – How he grew the business without venture capital
2:20 – Why they made the decision to pivot eight years ago
3:05 – How the average customer pays them $250k annually
4:05 – Why they decided to maintain bootstrapped
4:30 – How they funded the business with a small retail chain
5:30 – Why they serve more than 50 customers globally
6:00 – How they are doing around $1M in MRR right now
7:30 – Why they are growing 50%+ year over year
8:50 – How they've kept gross logo churn below 10% annually
10:00 – Why they are focusing on driving expansion revenue with new features going forward
10:15 – How their team has grown to around 40 full-time employees
10:45 – Why they spent up to $400k on Google AdWords in the past
12:10 – How they are evaluating new plans for growing their sales team
13:00 – Why they aren't in acquisition talks right now
14:00 – The Famous Five