1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today
SaaS Interviews with CEOs, Startups, Founders
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Show Notes
1418 $1m on $10m pre would raise. Would sell for $10m today. Sean Leonard $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today
Sean Leonard is the CEO and co-founder of ActiveDEMAND (https://www.activedemand.com/)
🕒 Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
0:35 – How ActiveDEMAND functions as a marketing automation platform
1:15 – Why they've decided to feature professional services
1:50 – How the average customer pays them $400 monthly
3:20 – Why he launched the company in 2014 out of an agency
4:40 – How they've scaled to serve 500 agencies
5:00 – Why they are doing between $200k and $300k in MRR
6:00 – How ActiveDEMAND is growing 30% year over year
6:50 – Why they are growing through a land and expand model
7:30 – How they are landing agencies through partner webinars and content marketing
9:40 – Why they spend $800 to land a new customer
11:10 – How they've grown to less than 50 full-time employees in Alberta
11:40 – Why they are planning on raising capital
13:00 – How he would be happy with a $10M pre-money valuation
14:00 – "Would you sell for $10M today?"
15:00 – The Famous Five