1039 The Argument For Utility Based SaaS Pricing, $.85 Per Booked Hour, 18.4 Million Booked Hours

Greg Tanaka is CEO and Founder of Percolata. Percolata helps retailers optimize their retail sales teams giving retailers up to a 30% sales uplift using the same labor budget. They do this by using sensors data to schedule the right number and composition of salespeople to handle the forecasted shopper profiles using proprietary deep learning technology. Percolata has closed their Series A in 2017 and is funded by Google Ventures, Andreessen Horowitz, Menlo Ventures and others. They have had contracts with over 40 different retail brands in the United States, Europe and Asia. The company is based in Palo Alto with a R&D office in Shenzhen, China. Greg is also on the Palo Alto City Council. Previously, he served on the Palo Alto Planning and Transportation Commission and the Infrastructure Blue Ribbon Commission, and he started the imaging group and held other senior business roles at Rambus, a leader in Intellectual Property. Greg has also played key roles at two other venture backed startups and at Synopsys, a $5B public software company, where he sold and marketed multi-million dollar solutions. He is a Caltech and UC Berkeley alumni.