Using the Power of Personalization at Scale wit Matt Barnett | #92 SaaS Podcast
SaaS District · Akeel Jabber | Horizen Capital
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Show Notes
Matt Barnett, the Founder & CEO of Bonjoro, a personal video messaging & customer delight platform to welcome & onboard customers & clients.
Bonjoro also helps customer success teams convert and retain more customers through personalized video.
Matt is a former designer & expert product builder with a passion for building a great business culture. As Bonjoro continues to grow, they’re aiming to be one of the most beloved companies, where values & culture continue to be the main driver of the business's success.
During this interview we cover:
- 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
- 01:02 - Intro
- 02:01 - Matt’s Background, Past Ventures & Bonjoro
- 08:30 - Bonjoro in Term of Size & Raising Funds
- 10:42 - Leveraging Video for Onboarding & Customer Relationships
- 18:18 - Video Funnels for SaaS Founders
- 21:41 - Some Surprising Uses for the Tool
- 27:02 - The Power Of Personalization at Scale
- 31:00 - Successful Growth Strategies
- 34:13 - Failed Growth Strategies
- 36:59 - Engagement for Company Success
- 43:27 - Biggest Challenges Matt’s Facing Right Now Growing Bonjoro
- 45:43 - Advice Matt Would Tell his 25 Year old Self
- 47:35 - Matt’s Top Resources Instrumental to His Success
- 50:10 - What does Success mean To Matt Right Now
- 51:37 - The Future for Bonjoro & Get in Touch with Matt
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More about Akeel:
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- Learn How to Value a SaaS Company