Season 2 · Episode 165
Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165
SaaS District · Akeel Jabber | Horizen Capital
February 2, 202238m 24s
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Show Notes
Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They exist to help you sell your company.
Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach.
in this episode we cover:
- 00:00 - ShoutOUT Customer Messaging via SMS, Email, WhatsApp & Messenger
- 00:50 - Intro
- 02:37 - SaaS under $5M ARR Valuation Changes
- 06:02 - Expected Valuation for Private SaaS
- 09:16 - Financial Buyer vs Strategic Buyer
- 10:43 - Top Metrics to Consider When Valuing a Company
- 14:51 - Sell 100%, Raise VC Money & Grow the SaaS?
- 17:29 - When is The Right Time to Sell Your SaaS
- 20:34 - Reasons Why Founders Are Selling Their SaaS
- 22:43 - The Advisor Work on a Transaction
- 27:16 - Relationship Vs Cold Outreach To Approach Buyers
- 29:31 - Lowell's Past Ventures Before Traction Advising
- 30:51 - Lowell's Vision While Starting Traction Advising
- 31:46 - Lowell's Piece of Advice for His 25 Years Old Self
- 32:37 - Lowell's Biggest Challenges at Traction Advising
- 34:10 - Instrumental Resources for Lowell's Success
- 35:18 - What Does Success Mean to Lowell Today
- 36:57 - Get in Touch With Lowell
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