Do SaaS companies need podcasts?
SaaS Builder Podcast · Randy Wootton, Maxio CEO
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Show Notes
Benjamin Shapiro, CEO at I Hear Everything, engages in a conversation with Randy Wootton about the rationale behind investing in media creation for SaaS companies. They explore the concept of media-led growth strategies and the value of podcasts in building brand awareness and humanizing leadership. Through this dialogue, listeners gain insights into the multifaceted benefits of podcasting, from enhancing customer and employee engagement to its role in effective sales outreach.
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