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Are You Buying or Selling that SaaS Founders Should Prioritize Usage Models to Increase ARR?
Episode 54

Are You Buying or Selling that SaaS Founders Should Prioritize Usage Models to Increase ARR?

SaaS Builder Podcast · Randy Wootton, Maxio CEO

December 18, 20242m 15s

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Show Notes

Steven Forth, Co-founder and CEO at Ibbaka, dives into the nuances of strategic pricing and customer value management for B2B SaaS companies. He discusses the importance of hybrid pricing models and how aligning usage with value can boost ARR. Learn why not all usage contributes to value and the future role of AI in pricing strategy.

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