Marketing Growth Strategies for SaaS Companies, with Lolita Carrico
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Show Notes
On this episode of the podcast I interview Lolita Carrico about marketing growth strategies for SaaS companies. Lolita is a marketing strategy and business development consultant to leading SaaS, Fintech, Biotech and Digital Media brands.
We discuss:
- The two sides to effective marketing for SaaS businesses
- Pre-sale marketing and growth strategies to attract customers
- How to improve customer retention
- How to inject brand personality and remain top of mind with your clients
Resources
– Connect with Natalie on Facebook
– Join SaaS Boss Facebook Community