Go-to-Market strategies for SaaS companies, with Dekker Fraser
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Show Notes
Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.
We discuss:
- The key pillars of a successful Go-to-Market strategy
- The major mistakes SaaS Founders make in the early stages
- How small startups can compete with large companies
- How to successfully connect with potential partners and influencers
Resources
– Connect with Natalie on Facebook
– Join SaaS Boss Facebook Community
Check out Dekker's 1-page product marketing plan template here https://bit.ly/3iR8U0z