022 - How to use cold email outreach to predictably fill your pipeline with sales meetings, with Morgan Williams
Audio is streamed directly from the publisher (downloads.pod.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales.
The things we discuss:
-A 3-step process for building a winning cold outreach campaign
-Two things you can do to immediately improve your response rate
-How to use AIDA to turn cold emails into sales meetings - copywriting formula - copywriting framework, sales letter framework
-Tools for email finding software and email sending software and followup
-Biggest problems founders make is not send enough emails and not following up more often
-What to do when someone responds?
Setting up email authentification
Warming up the domain - start with 10-20/day and ramp up to 160/day.
Crafting emails
Books mentioned in this episode:
Ca$hvertising by Drew Eric Whitman
My Life in Advertising and Scientific Advertising by Claude Hopkins
Breakthrough Advertising by Eugene M. Schwartz