Routine Your Dream: TPT Marketing and Success Habits for TPT Sellers

Interested in working 1:1 with Chynell? Apply Here: https://routineyourdream.com/privatebusinesscoaching

In this episode you'll see a FULL BREAKDOWN on how to differentiate your product in a market where it looks like everyone elses. You'll hear:→ The brewery story that made me drop everything and hit record...because you’re probably making the same mistake they were (until they weren’t).→ Why everybody claims their product is “fun” or “engaging” but the seller who does this ONE THING will be the one the buyers pay attention to and buy from→ The Schlitz beer strategy: how this 1920s brand went from 8th to 1st in the market… by telling a story no one else thought to share (and of course I'll tell you how)→ The marketing edge most TPT sellers leave on the table because they assume “it’s obvious.”→ Why you need to coin your quirks and name your “nerdy little ways” of creating products, even if they feel too small to matter.→ A behind-the-scenes challenge to uncover your “weird factor” (yes, the stuff you think no one cares about is what actually sells).→ The #1 belief that holds resource creators back from getting credit for their expertise

Hitting Six, and Multi-Six Figures is great when it's great, and NOT when it's not. Let's zoom in on digital product sellers who are on THIN ICE (and may not realize it) *Check back here for more tips*Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Six Figure+ Earners in the MOST Danger RN and found it helpful, please leave a review!

An update to the version that aired 4 years ago! In this episode you’ll hear—→ What I do in the 48 hours after a sale that most TPT sellers don’t... and why it changes everything.→ the one question you should always ask after a sale if you want sustainable growth next time.→ why a big sales day doesn’t necessarily mean your store grew (and how to spot the difference).→ the 3-part strategy I use (and teach) to turn sales into future growth fuel.→ how to assess what actually worked in your marketing, even if you didn’t track a single metric during the sale.→ …plus the unseen emotional hangover that sneaks in post-sale and keeps you from building on your momentum.→ I’m also walking you through how to build a “post-sale growth plan” in 20 minutes or less so your best day isn’t a one-time fluke.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed What to Do After the TPT Sale: 3-Step Growth Strategy and found it helpful, please leave a review!

Months of tweaking in the dark = $0 ROI. Let's get your dream out of draft mode RN!! Here's how I did it with my website!In this episode you’ll hear—→ The “Invisible Work, Zero ROI” problem: how spending months tweaking in the dark earns nothing compared to hitting publish then iterating in public (it also lights a major fire under ya!).→ how I unpack my own Showit site procrastination spiral and why waiting for it to be “perfect” stalled everything else → why scrappy launches create better results than polished projects because they get you real feedback faster.→ the specific mindset shift I use to reframe messy progress as a compounding ROI decision, not a downgrade (this was a BIG one!)→ I’m also breaking down how “scrappy ROI” creates momentum, data, and results that polished perfection NEVER ever will if it stays locked behind the scenes and in ~*draft mode*~This episode was sponsored by Interact. Visit them at https://www.tryinteract.com/Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed The ROI of Scrappy: I Took My Own Advice (Finally) and Hit Publish and found it helpful, please leave a review!

This week’s episode is a practical pep talk for when you’re maxed out, including:→ The “Ambition vs. Capacity Boxing Match”: how chasing big goals during busy seasons leaves your energy on 0% *unless* you pick the right lane.→ how I coach sellers to spot their “fade zone” — where things silently slip through the cracks because everything feels equally urgent.→ My priority trick I always use to figure out the *actual* next right step for my clients→ The exact prioritization formula I use to stay calm and focused during crunch seasons (no more white-knuckling your calendar!!)→ I’m also breaking down how to rebuild focus and capacity so you can move forward without burning out or abandoning what matters most.If you need a permission slip to pull back, push pause, or burn it all down consider this your sign (and your pep talk). Let’s get you back in the driver’s seat, friend ♡xx ChynellConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed 4 Back to School Game Plans for BUSY TPT Sellers and found it helpful, please leave a review!

Ever feel like you're throwing spaghetti at the wall hoping something will scale?In this episode, Chynell opens the Zoom room doors and shares what her multi 6-figure clients are actually doing differently.🚫 It’s not working harder.🚫 It’s not building a team of 12.✅ It’s the mindset, method, and moves they make daily.You’ll learn:→ The “just because you can” trap — and how top sellers say no to shiny distractions→ How to create content with serious mileage (goodbye, hamster wheel 👋)→ Why algorithm-optional businesses are a must→ The shift from yard-sale to a signature product suite → How to step out from behind your products and build authority in your niche→ The hypergrowth habit all of my multi six figure seller clients share — treating strategy access like goldIf you’ve ever wondered how some sellers scale while others stall, this episode is your peek behind the curtain.Want to see the Salary Match to Six Figures Masterclass mentioned in the episode: Check it out here: https://chynell.mykajabi.com/protocol-registration-pageConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed What Multi Six Figure Edupreneurs Do Differently and found it helpful, please leave a review!

"I bought your bundle, ChatGPT told me yours was the best" Yeah, this is a thing now. And we need to prepare as marketers. Let's unpack:In this episode you’ll hear—→ The “Chosen by the Chatbot” problem: how your product has to earn the AI’s recommendation — not just show up in search results.→ how a casual customer email turned into a wake-up call about what’s really driving discovery now (spoiler: it’s not Pinterest).→ why understanding AIO (Artificial Intelligence Optimization) is now just as important as SEO for getting your TPT products seen.→ the specific ways AI-led buyers behave differently — and how that’s changing product discovery, consideration, and decision-making.→ the exact blog structure tweaks, content strategy pivots, and action items I’m coaching clients to implement to show up in ChatGPT answers.→ …plus why doubling down on becoming a thought leaders in your niche is more essential than ever — not for Google this time, but for the bots that teach buyers what’s best.→ I’m also walking you through how to shift your marketing strategy to be AIO-ready without abandoning what works — so you can stay searchable and reference-worthy.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed AIO VS SEO: Move Over, Google—Your Next Sale Is Coming from…ChatGPT? and found it helpful, please leave a review!

In this episode you'll hear: → The First Hire Framework: the step-by-step pre-hire strategy that shows you what to fix before you hand off anything→ how I help sellers identify whether their bottleneck is bandwidth, automation, or delegation (spoiler: it's usually all three).→ Delegation Danger Zones (and how to avoid burning out your first hire)→ Why traditional SOPs Are Dead. I'm sharing the smarter way to train your new hire. Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How To Prep For Your First Full-Time Hire (Even If You're Not Ready Yet) and found it helpful, please leave a review!

I often get asked, "How do I validate my niche so I don't waste time, money, and energy?" In this episode, I’m pulling back the curtain on my "Tiny Green Light Principle" — the exact way I help clients spot early growth signals that most sellers completely overlook.In this real client case study breakdown you'll hear—→ The “Tiny Green Light Principle”: how I help clients spot early growth signals most sellers overlook — so they know when to double down (or pivot) with confidence.→ how I coached a client to spot micro-proof points inside a brand-new niche — even when initial audience numbers were tiny.→ the audience stacking strategy we used to grow her email list from 150 to 4,000 subscribers and TikTok from 0 to 1000 in less than 30 days.→ why small shifts in messaging, offer positioning, and testing ad formats accelerated her audience growth far faster than Instagram ever did.→ …plus how we used TikTok growth, early email signs, and niche-specific traction to validate whether her pivot was sustainable.→ I’m also breaking down how I coach clients to collect “green light” data signals so they know when to double down *or pull back* before wasting years building the wrong business.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How I Spot Early Signs of Growth (Before My Clients See It) and found it helpful, please leave a review!

Spend a Dime or Spend Your Time—either way, traffic’s gonna cost yaIn this episode, Chynell breaks down what’s really going on behind the scenes with successful TPT sellers—and what’s holding others back. From coaching convos to TikTok tests, she explores the three traffic types, what “taking your business seriously” actually looks like, and how one little messaging tweak led to new memberships (with zero mention of the offer!).Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Psst: The Traffic Platforms My Clients Are Betting On (And the Ones They’re Leaving Behind) and found it helpful, please leave a review!

It’s not about better words. It’s about better strategy. In this quick episode, Chynell is sharing 3 smart questions you can ask ChatGPT to help you audit your TeachersPayTeachers product descriptions like a conversion copywriter. These prompts will help you spot what’s missing, make your copy more persuasive, and fix the small things that might be costing you sales. If you’ve ever stared at your listing wondering what to change—this one’s for you.

Ask any fitness trainer and they'll say "summer bodies are made in the winter." Well, that adage works in the business world, too! Let's dive in!In this episode you’ll hear—→ The “Summer Sales Start in Spring” problem: how waiting until July to prep for your biggest sales month leaves massive revenue on the table.→ how I coach clients to reverse-engineer August sales with intentional spring action plans.→ why building traffic pathways, lead magnets, and product refreshes in March & April unlock your August ROI months ahead of time.→ the exact prep checklist I coach clients to work through in Q2 — including email warm-ups, product listing refreshes, blog traffic boosters, and funnel tune-ups to maximize back-to-school sales.→ why most sellers underestimate how long true sales optimization actually takes — and how to break it into simple monthly sprints.→ …plus behind-the-scenes coaching stories on clients who doubled August sales by prepping months ahead.→ I’m also breaking down how you can map your own prep plan now — so August isn’t a scramble, but a celebration.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed TPT Sales Strategy: For Sellers Who Don’t Wait Until the Last Minute (Anymore) and found it helpful, please leave a review!

It’s time for a different kind of spring cleaning—one that clears out the clutter in your business priorities instead of just your junk drawer. In this episode, Chynell dives into the sneaky ways entrepreneurs overload their to-do lists, expenses, and mental bandwidth with tasks that feel productive but actually hold them back.She shares how to ditch the busy work, cut unnecessary expenses, and prioritize high-impact activities using her GPA Method (Greatest Payoff Activities). Plus, she breaks down the power of automation, outsourcing, and single-task focus to streamline your business and get back precious time and energy.If your to-do list looks like a Hoarders: Business Edition episode, this one’s for you.Listen in to learn how to:✔ Identify and eliminate tasks that don’t move the needle✔ Audit your expenses and cut out the dead weight✔ Automate and outsource low-value work✔ Get laser-focused on one big goal at a timeYour time is your most valuable resource—let’s clean up the mess and make room for real growth.🎧 Listen now & DM Chynell on Instagram with your biggest decluttering win!Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How to Ruthlessly Declutter Your Business To-Do List (and Actually Breathe Again) and found it helpful, please leave a review!

Have you noticed the phrase "is this AI" coming up every where you look? How will the increase in skepticism impact selling in 2025 and beyond? Tune in and find out ways to build more trust with your potential buyers in this episode!Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed My Honest Thoughts On Selling Right Now and found it helpful, please leave a review!

In this special Valentine's Day episode, Chynell dives into real client stories and marketing challenges from her coaching business. She breaks down the importance of clear, differentiated messaging and shares actionable insights on positioning products effectively.In This Episode, You'll Hear:Why unclear messaging is costing you customersReal client case studies and how they tackled messaging challengesThe 'Preschool Test' for evaluating your product positioningPractical tips for turning lackluster sales emails into high-converting campaignsHow to spot early signals that your messaging is landing with your audience...and more

Episode 2 of What TPT Sellers Struggled With This Week: 🚨 BREAKING: A TPT seller’s product sales plummet by $28K—but why? Meanwhile, ad drama is shaking up the TPT world, and let’s talk about memberships… because if yours isn’t uncopyable, it’s forgettable.In this episode, Chynell is spilling the tea on:💸 The $28K Leak: How one seller discovered her paid product was floating around the internet for free—and the messy cleanup that followed.🔥 The Facebook Ad Controversy: Are ads really tanking your sales, or is that just another myth making the rounds?💡 The Membership Positioning Glow-Up: Why content libraries are dead without positioning in 2025 and the must-have strategy that makes your membership ownable, marketable, and irresistible.If you’ve ever wondered why some offers feel magnetic while others get lost in the shuffle, this episode is for you. Get ready to audit your positioning, rethink your marketing, and make your membership the one people flock to.FREEBIE MENTIONED: The 10k Blueprint: How to Replicate Your Highest Earning Month https://routineyourdream.kit.com/10kConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed The $28K Mystery, The TPT Ad Drama, and Creating Uncopyable Memberships and found it helpful, please leave a review!

You did the thing. Grew the list. Listened to all the “money is in the list” advice. But… no cha-ching? (or not enough cha-chings to make paying for a 10k+ list feel worth it)This week on the podcast, Chynell is breaking down exactly why your list isn’t making money—and how to flip the script. Spoiler alert: It’s *just* not about sending more emails (however if you haven't heard the exact number you should be sending based on research, you can check that out here) ...and it’s also definitely not about copying what everyone else is doing.Here's what we dug into on this episode:→ The 3 fast and dirty things to start testing with your list in the next 30 days to increase your earnings from email → Why the plain ol' schmain ol' tone of voice might be making your subscribers' eyeballs glaze over the email (and a few different tone of voice styles that will wake'em up!)→ The #1 secret ingredient to increasing conversions in your sales-focused emailsConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed "Big Email List, But It's Not Making Me Money." Alright—Hold My Matcha. and found it helpful, please leave a review!

What's up in Chynell's world? Take a peek behind the curtain of real TPT seller challenges from this week. In this episode, we're diving deep into the actual problems Chynell's clients faced this week and how she tackled them together. Because sometimes knowing you're not alone in your struggles is exactly what you need to move forward.Episode Highlights:🔄 Delegating with ConfidenceHow one seller successfully transitioned from full-time business owner to balancing school commitmentsThe breakthrough moment: When delegation actually improved her email marketingKey Lesson: There's always a solution for tasks you think "only you" can do📧 Email MarketingWhy one-size-fits-all email sequences don't workUnderstanding the buyer's journey stages for better email conversionStrategic approach to crafting sales pages for curriculum products💰 Bouncing Back from Big Revenue DipsHow to analyze financial setbacks like a proThe "Car Accident" assessment method for identifying specific lossesFinding actionable solutions when specific products show significant revenue drops🆕 Starting Fresh in a New NicheReality check: Timeline adjustments for launching to a new audienceMini milestones that matter before a big launchThe truth about splitting focus between different niches🎯 Membership PositioningKeys to standing out in a crowded marketHow to validate your offer before investing time and resourcesThe power of surveying your audience for better results🔑 Key Takeaway: Build the business you love, but build it smart.🎁 Free Resources Mentioned:Sales Copy Infused Preview Template Link10K Month BlueprintWant more episodes like this? Let Chynell know over on Instagram @routineyourdream or shoot her an email!Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed What TPT Sellers Struggled With This Week: Memberships, Financial Loss, and Big Pivots and found it helpful, please leave a review!

If “go full-time” is on your vision board this year, hit play. And if you're already full-time, every action item *still* applies.We’re talking:🔥 The secret to “quiet quitting” without sacrificing your paycheck📊 Why dating your dashboards is the spicy habit your business needs🚀 How to build a growth flywheel that practically runs itself⏳ And the one thing you must do now to save yourself from first-year regretIf “go full-time” is on your vision board this year, hit play. Your step-by-step roadmap is waiting. Let’s make it happen, together.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Steps to Go Full-Time on TeachersPayTeachers This Year and found it helpful, please leave a review!

Listen in on this TPT Seller's $6K Wake-Up Call: What's Really Moving the Needle?Ready to get real about where your time and money are actually going in your business? Let's dive into a story that might just change how you look at your own investments.Inside this episode, Chynell is pulling back the curtain from a session where she uncovered a $6K blind spot in just under 30 minutes. (Spoiler: It involves Instagram, and you might see yourself in this story!)You'll discover:✨ Why that nagging feeling about your business investments might be spot-on✨ How to know if you're pouring resources into the wrong channels✨ The unexpected place where most successful TPT sellers are actually finding their traffic✨ A framework for making those tough decisions about where to investPlus, Chynell is sharing her own $6K learning moment from this year (because yes, even business coaches have these moments!)If you've been feeling the pressure to show up everywhere or struggling to make those big business decisions, this conversation is your permission slip to choose differently.Ready to get clarity on what's really moving the needle in your business? Let's dive in! Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed The $6K Decision That Changed This TPT Seller’s Business and found it helpful, please leave a review!

Chynell's got good news and "please don't shoot the messenger" news...In this episode Chynell talks about predictions for staying ahead of the curve in 2025 if you sell on TPT.⏱️ Episode Highlights:[00:00:42] The evolution of content creation - from video taking over to AI [00:02:50] Why your approach matters: casual creator vs. serious business owner[00:04:08] Strategic product creation in the AI era[00:12:45] Building an unmistakable brand voice that stands out[00:16:22] Making ROI your new BSF (and why it matters more than ever)[00:19:30] Future-proofing your business beyond TPTConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed TPT Seller 2025 Predictions: What to Scrap, Keep, and Double Down On and found it helpful, please leave a review!

Listen-along to this episode while you work through the free companion guide: https://routineyourdream.kit.com/10k or comment the word "BLUEPRINT" on any post on our Instagram: @routineyourdream and we will DM the link to grab it straight to your inbox!Ever wonder how some Teachers Pay Teachers sellers consistently hit those dream-worthy revenue months? In this episode, Chynell is breaking down exactly how she helped one of her coaching clients create a repeatable strategy for $10k months on TPT.Inside this episode:Why "blueprinting" your success is the key to consistent revenueHow to break down your highest-earning month into actionable stepsThe exact process for identifying what drives your best salesMarketing activities that actually move the needleHow to turn your "lucky" high-earning month into your new normal🎁 FREE DOWNLOAD: 10k Month Blueprint WorkbookTransform your best month from a one-time win into your consistent reality! Get your hands on our step-by-step companion guide that walks you through creating your own revenue blueprint.→ Get the free guide: https://routineyourdream.kit.com/10k→ Or comment "blueprint" on any @routineyourdream Instagram postPerfect for you if:You're stuck in the 5-8k range and ready to level upYou've hit 10k before but haven't been able to repeat itYou want to turn your best month ever into your new baselineYou're ready to stop guessing and start strategizingWant personalized guidance to scale your TPT business? Apply for private coaching at www.routineyourdream.com/privatebusinesscoachingShare the Love:Enjoyed this episode? Share it with your TPT besties! Whether in a Facebook group or a quick text, your support means the world. 💌

Which one will you try?Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed 13 Business Shifts I Swear By Ranked From Worth Trying to #1 Holy Grail and found it helpful, please leave a review!

If your goal is more traffic to your products, and you want to use email to increase traffic, in this episode of Routine Your Dream, Chynell dives deep into one of the most frequently asked questions by TPT store owners: "How often should you really be emailing your list?" With so much noise around optimal emailing frequency, Chynell brings in compelling research statistics to uncover the truth. Spoiler alert: the previous myth that more emails yield better results gets debunked, and you'll be surprised to hear the sweet spot for maximum ROI.Key Takeaways:👉 Find Your Sweet Spot: The study revealed that the optimal sending frequency for the best results. The optimal range yielded the highest ROI, with a 46:1 return, outperforming both lower and higher frequencies.👉 More Isn’t Always Better: Contrary to the common belief that more emails lead to better results, the study found that sending 33+ emails per month provided no significant advantage over sending just 5 to 8 emails, both yielding a similar ROI of around 41:1. Quality over quantity, everyone!👉 Gradual Increase for Better Results: If you're currently sending once a month, simply increasing to 2-4 times per month can more than double your ROI from $13 to $31 for every dollar spent. Small, incremental changes can significantly impact your return.Whether you're a seasoned email marketer or just starting out, these insights can help you refine your strategy and boost your email marketing ROI.ROI Breakdown: - Once per month: $13 return per $1 spent - Two to four times per month: $31 return per $1 spent - Five to eight times per month: $41 return per $1 spent - Nine to sixteen times per month: $46 return per $1 spent - Seventeen to thirty-two times per month: drops to $38 return per $1 spent - Thirty-three plus times per month: about $42 return per $1 spentActionable Tips: - Gradually increase your email frequency to move into the next ROI range. - Differentiate between "hard sell" and "soft sell" emails. - Sales-focused emails should include links to products or monetized content. - Consider soft sell techniques like linking products subtly within value emails.Action Plan:1. Identify your current emailing frequency and the ROI range you fall into.2. Strategize to increase your emailing frequency to the next range for better ROI.3. Experiment with different types of sales-focused emails and measure their effectiveness.4. Monitor your results and adjust your strategy accordingly.Resources Mentioned:ROI Study on Email Frequency: Litmus Email ROI ReportConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Surprising Stat: How Often to Email Your List and found it helpful, please leave a review!

Client chat! My client, Dr. Jenna Copper and I talk about the strategies we're using to make Amazon Bestseller List—again—with her latest book, Role Call. Ever wondered what it takes to write, position, and launch a book and hit Amazon Bestseller status? In today’s episode, I’m sharing the behind-the-scenes strategy that helped my client Jenna Copper plan, position, and execute a chart-topping book launch. From leveraging the Amazon algorithm to exactly what we did to drive first-week sales, this episode breaks down the actionable steps you can take to make your book launch a success. Whether you’re a first-time author or planning your next bestseller, you’ll walk away with a proven framework for launching with intention and hitting your goals.What You’ll Learn in This Episode: • How we reverse-engineered the book launch to hit Amazon Bestseller status. • Why the first week of sales is critical (and how to maximize it). • The power of social proof and early-bird bonuses in driving sales. • How to leverage Amazon’s algorithm to rank in your category. • Time management tips for balancing life and launching your book.Episode Highlights: • [00:02:00] The importance of starting with a clear goal (and working backward). • [00:05:30] How Jenna’s intentional launch strategy led to Amazon Bestseller success. • [00:10:45] Using social proof to build excitement and credibility during your launch. • [00:15:00] The secret to leveraging Amazon’s algorithm for first-week visibility. • [00:18:30] Why offering a bonus resource can boost launch-week sales. • [00:25:00] Jenna’s advice for authors managing a busy schedule while writing and launching.Resources Mentioned:Jenna Copper’s book: Role Call – Available on Amazon Free Download: Book Launch Checklist – Click Here to Grab ItConnect With Jenna: Instagram: @drjennacopperWebsite: www.jennacopper.comConnect With Me: • Instagram: @chynell.moore and @routineyourdream • Website: www.routineyourdream.comReady to take your book launch to the next level? Let’s map out a custom strategy together. Click here to learn more about my coaching services.Subscribe & Review:If you loved this episode, please take a moment to subscribe, rate, and review! It helps the show grow and reach more authors just like you.

In this episode of Routine Your Dream, Chynell chat with Krystle Rowry, a self-taught web designer turned million-dollar entrepreneur. Krystle has built an incredible career working with household names like Marie Forleo, Issa Rae, Julie Solomon, and many more. Her journey is nothing short of inspiring—and she’s sharing her actionable strategies that can help TPT sellers scale, streamline, and stand out.If you’ve been feeling stuck trying to do it all yourself or overwhelmed by content creation, this episode is your blueprint for working smarter, not harder.Here’s what you’ll learn in this episode:🚀 How Krystle went from a self-taught web designer to a million-dollar entrepreneur, working with powerhouse names like Marie Forleo and Issa Rae. (00:01:38)🎯 How to overcome the mindset block that stops TPT sellers from hiring out—even if your business is "just a side hustle"—and why cloning yourself leads to growth. (00:08:53)✂️ Step-by-step on how to turn ONE long-form piece of content into 12+ shareable assets for Instagram, TikTok, and beyond. (00:17:27)🌟 The secret to turning your Instagram account into a high-value resource hub for your niche—so your audience sees you as an expert, not just classroom inspo. (00:18:52)📅 The monthly repurposing routine Krystle swears by to create consistent, stress-free content. (00:20:50)If you’re a TPT seller scaling your business, Krystle’s advice will help you maximize your time, elevate your brand, and build the business of your dreams.🔗 Resources Mentioned in This Episode:Follow Krystle on Instagram: @KrissDidItExplore her free Next Level Website checklist on her website: KrissDidIt.com🎧 Subscribe & Review:Don’t miss out on future episodes packed with expert insights! Subscribe to Routine Your Dream and leave a review to let us know what you loved most about this episode.

In this episode of Routine Your Dream, Chynell is joined by a listener-turned-client! None other than Melody Munch—creator of Mrs. Munch’s Munchkins. Melody went from earning $2k months as a side hustle to becoming a full-time resource creator whose products have been spotlighted on The Kelly Clarkson Show, Today Show, and E! News. But the journey wasn’t all smooth sailing. Tune in to hear how Melody transformed her business by embracing intentional growth routines, including the game-changing power of vision retreats.Whether you’re stuck at a plateau or dreaming of going full-time, this conversation is packed with actionable takeaways and inspiration to help you level up.What You’ll Learn in This Episode:🎯 How Melody went from side hustle mode to running her business full-time🌟 The role vision retreats played in her transformation—and how you can host your own📊 The growth routines that help her focus, solve big business challenges, and innovate consistently🎥 Instagram marketing strategies that drive traffic and boost sales💡 Tips for creating and repurposing content to work smarter, not harderLinks & Resources Mentioned:Melody’s TPT Store: Mrs. Munch’s MunchkinsFollow Melody on Instagram and TikTokThe OG Vision Retreat Episode is episode: How to Create a Vision for Your Business https://podcasts.apple.com/us/podcast/routine-your-dream-tpt-marketing-and-success-habits/id1476471317?i=1000462990208Get started with ManyChat: ManyChat

In this episode Chynell brings you behind the scenes on how she built a visual marketing strategy that aligns with her Q1 business goals and shares the exciting backstage moments of her recent podcast photoshoot with Amalie—The Branded Boss Lady! Spoiler: Photoshoots are about strategy, not just pretty pictures (tune in to hear why!)If you've ever felt like your brand visuals aren't reflecting your expertise or you’re planning your own photoshoot, this episode is packed with inspo and action! Here’s what I’ll cover:The story behind the new podcast cover photo and podcast photoshootHow she recognized a disconnect between current brand visuals and needed Why Chynell decided to DIY her website redesign and the steps she’s taking to align her visuals Tips for planning photoshoots that serve multiple business objectives 📸How she selects colors and props that reflect her brand and boost confidence Photographer mentioned: Amalie (AKA The Branded Boss Lady)https://thebrandedbosslady.com/Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Do You Have a Visual Marketing Strategy? Here's How I Planned Mine | Ep 84 and found it helpful, please leave a review!

Welcome back to Routine Your Dream! In this episode, we’re diving into one of the biggest planning mistakes TPT sellers make: overcommitting to an annual plan that rarely sees the light of day. If you’ve ever mapped out an entire year only to feel scattered and overwhelmed halfway through, this episode is your rescue remedy.Today, we’re tackling how shorter, focused 12-week* periods can help you achieve more in a fraction of the time. Inspired by the powerful concept of “periodization” (borrowed from world-class athletes), this approach has been a game-changer for so many entrepreneurs and educators aiming to work smarter, not harder.Here’s what you’ll learn:The Problem with Year-Long Plans: Why “planning big” without a strategy leads to burnout and scattered results.What is Periodization? How athletes like Michael Phelps use it for peak performance, and why it works just as well in business.How to Use the 12-Week Year Framework: Tips for setting focused, achievable goals and actually hitting them without getting overwhelmed.Real-Life Examples: How you can apply this method to build momentum in your business, whether you’re aiming to boost social media, grow your email list, or launch a new product.Weekly Action Plan: How to break down your 12-week goals into manageable steps that drive real results.Key Takeaways:Forget the stress of annual goals that drag you down. A focused 12-week plan lets you stay adaptable, clear-headed, and motivated all year long. If you’re ready to stop the endless cycle of busy work and start planning like a pro, this episode is for you!Resources Mentioned:The 12-Week Year – The book that introduces periodization planning for productivityThe One Thing – The book that complements this approach with a laser focus on what matters mostConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How to Build a Planning System You’ll Actually Use | Ep 83 and found it helpful, please leave a review!

Got task fatigue? Procrastinating on your to-do's? Your to-do list should feel like a love letter to your future self, not a burden that you dread on a daily basis. You got into entrepreneurship so that you could be in control and have the freedom to live life on your own terms, so dive into today's episode to learn how to design a routine that works for you, not against you. In this episode, TPT sellers will learn 20 ways to get more done and feel so good doing it that it those tedious tasks turn into little self-care moments. Here are some sneak peek quotes from the episode: Get dressed up for a task: "I want to romanticize podcasting..." – ChynellSave a favorite drink or playlist for certain tasks: "Might be you actually saving your favorite drink or a favorite playlist..." – ChynellWear cozy pajamas and enjoy a fireplace setting: "Your thing might be to...cozy up in your favorite fall pajamas and the fireplace." – ChynellGilmore Girls-themed productivity date: "I'm gonna create a Gilmore Girls-themed date with my dashboard." – ChynellWork in a new environment: "You might go to a different environment entirely..." – ChynellMove to a different spot in your home: "Maybe you always work at your dining room table... like, get cozy in bed." – ChynellCreate “dreamy systems” with cozy routines: "Dreamy systems that are practical but still make your brain feel like... ooh, this is exciting." – ChynellLight a specific candle for each task: "This is going to be my email writing candle... my content creation candle." – ChynellMake big picture monthly planning feel special: "Imagine how fun it would be to map out your month with ease." – ChynellUse fun, seasonal drinks: "Instead of a regular coffee, you have like a cinnamon chai." – ChynellAdd color coding to planning: "You're finding joy in the color coding of your calendar." – ChynellGo somewhere insta-worthy with your laptop: "You can go there at noon... on a Saturday with your laptop." – ChynellEnjoy a new snack during tasks: "When is the last time you tried a snack that you've never tried before? If you like it, pair it with that dreaded task" – ChynellTake yourself on a little shopping spree: "After that little shopping spree, say... hmm, what else could I do while I'm out business related?" – ChynellBuy yourself fresh flowers for your workspace: "Maybe I'll have some fresh flowers sitting by my mic just to remind myself..." – ChynellGet a new cozy item: "When's the last time you bought some cozy pajamas?" – ChynellRemind yourself of your impact: "The very things on your to-do list... are going to reach the people who need them." – ChynellTake a quick drive or commute: "Start your work session with a quick little 10-minute drive, then turn around to 'enter' your house." – ChynellCreate a cozy “work nook”: "It's such a perfect time to just get cozy in your favorite, comfy chair." – ChynellCelebrate small wins with treats: "Incentivize all the hard work that you've been up to, because guess what? You're your own boss." – Chynell

In this episode, we’re diving deep into the fear that’s been lurking in the shadows, keeping you from the success you deserve. It’s time to face it head-on, because guess what? Your next level isn’t waiting for you in your comfort zone. It’s on the other side of that fear you’ve been dodging.We’re breaking down the mindset shifts, the hard truths, and the no-BS strategies you need to start showing up boldly in your business. Whether it’s perfectionism, fear of rejection, or playing small that’s got you stuck, this episode is your wake-up call inspired by the conversations that Chynell has had behind the scenes. If you’ve been waiting for the "right moment," newsflash: It’s now girl, so hit play. And play it again and again until you find yourself finally believing it in your bones. Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed this episode and found it helpful, please leave a review

In this episode, Chynell explores the pressure to grow that high-achieving TPT sellers experience as they navigate their business success. Often, we celebrate the hustle, the grind, and endless growth, but what about when your business has "enough"? What do you do when you've hit your financial goals but feel burnt out, exhausted, and unable to enjoy the fruits of your labor? Chynell shares a compelling story of one of her clients who built a highly successful TPT business, pulling in over $30,000 per month, yet grappled with her current season of business.In this episode, you'll learn about:The concept of different "seasons" in your business: planting, growing, harvesting, and recognizing your "enough" season.The psychological and emotional struggles of recognizing when you are in a harvest season.How to set your "enough" threshold and the importance of giving yourself permission to step back, rest, and embrace a season where you enjoy what you've built.Real-world examples of how TPT sellers can adjust their mindsets and business strategies to avoid unnecessary burnout.Strategies for maintaining your business's success without constantly feeling the need to push for more.Whether you're in a growth season on TeachersPayTeachers or realizing you're in your "enough" season, this episode offers insights into achieving balance and peace while still maintaining and nurturing a successful education business.Key Takeaways:Success isn't just about continuous growth—it's also about knowing when to rest and nurture what you've already built.Establishing a financial "floor" helps in identifying when it’s okay to take your foot off the pedal.Rest and recovery are essential components of long-term success and creativity.Personalized strategies can allow high achievers to recognize and live comfortably in their "enough" season without the fear of losing momentum.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed this episode and found it helpful, please leave a review to celebrate the podcast's fifth birthday!Thank you for being a part of the Routine Your Dream community. Here's to another five years of success and growth!

Curious about coaching? Learn more at routineyourdream.com/privatebusinesscoaching Welcome to a special milestone episode of the Routine Your Dream Podcast! Today, Chynell reflects on her five-year journey as a business coach for TPT sellers. From early beginnings in high school, where her passion for marketing was born to her impactful years in teaching and eventually returning to her marketing roots, Chynell shares a full-circle story that will inspire and encourage listeners. Dive deep into her experiences, the challenges she's overcome, and the incredible success stories of her clients. This episode is packed with valuable insights and heartfelt reflections.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed this episode and found it helpful, please leave a review to celebrate the podcast's fifth birthday!Thank you for being a part of the Routine Your Dream community. Here's to another five years of success and growth!

If you're a TpT seller looking for a comprehensive guide to leveraging brand identity for your Reels, then this podcast episode is for you! Hosted by Chynell, this episode covers the basics of branding and how to apply it in creating eye-catching reels. With practical tips from personal experience, you'll have all the tools you need to give your Reels visibility, attract more customers and help strengthen your online presence. Tune in now and get started on building a strong Reels brand today! Don't forget to say hi to the @routineyourdreampodcast on Instagram!

The days of unproductive summer days are over! Tune into Chynell's "3 Creative Batching Ideas TPT Sellers Should Try This Summer" for 3 creative ways to batch creative work and keep the momentum in the mix. If you're a TPT seller, then this episode is for you! Learn how to streamline your content creation process and make more time for yourself to enjoy the summer months while still being able to handle your workload. With Chynell's helpful tips and inspiring approach, you'll be so productive this summer! This episode is designed to help you find motivation and take control of your workload! We hope you enjoy!Follow Chynell on Instagram @routineyourdream

Are you a teacherpreneur feeling overwhelmed by all of the content creation you have to do? Tired of spending more time running between tasks, and not enough time focusing on what is actually important? In this podcast, your host, Chynell, dives into the Eisenhower Matrix: an action-oriented framework that can help make your TPT life more efficient and productive. Learn how to optimize your workflow and stay laser-focused on achieving your goals. Beat content overwhelm today with the Eisenhower Matrix! Woop Woop! Tag Chynell on Instagram if your try the Eisenhower Matrix! @routineyourdreampodcast

If you are a teacher who makes your own products and you want to promote them on social media, but you hate feeling ‘salesy’ when doing so, then this podcast episode is for you. Learn from Chynell as she shares a sure-fire way on how to find joy in discussing your products. Get advice on how to authentically share TPT resources online—so you can use the power of social media to share the amazing things you make without abandoning your unique voice. Tune in now and get ready to start sharing confidently! Come say HI to Chynell on Instagram @routineyourdreampodcast

Are you a teacher selling on Teachers Pay Teachers, but struggling to make consistent sales? If so, then this podcast episode is just what you're looking for. We explore the powerful System You Need for Consistent Sales on TPT. This unique lead generation system prevents erratic sales and helps put you back in control of your business.Tune in now to learn how to optimize your Teachers Pay Teacher store and increase recurring sales! Find your host, Chynell, on Instagram @routineyourdreampodcast  

If you're looking to monetize your teaching passion with a Teachers Pay Teachers store, then this podcast episode is for you! In it, you'll learn how to create a Brand Avatar for your TPT store and use it to attract more customers. You'll also discover the power of establishing boundaries that will guide creative decision-making and protect the integrity of your brand, all while showing up confidently-especially if you're an introvert! All in all, this episode is packed with strategies on creating an irresistible presence in the digitally saturated world of TPT teachers! Tune in today to hear tips from Chynell on creating a Brand Avatar and setting up effective boundaries.

The TPT Community is an amazing resource for educators around the world, and gaining advice from others with experience in the area can help you propel your TPT store to the top. In this episode we discuss ways to increase the efficiency and success of your store by taking advantage of affiliate partnerships, collaborations, joint ventures, and more - all while saving enough energy to think about hiring! Chynell also covers how to know when to hire and outsoure TPT tasks.  Connect with your host, Chynell, on the podcast @routineyourdream.com Apply for business coaching: www.routineyourdream.com/privatebusinesscoaching

Visit www.routineyourdream.com/power to join the 4-part private podcast: "Power Up Your Sales"

Have you ever looked at your bank account and wondered where all of your money you made on TPT went? It feels like one day it was there, but by the next time you look, it's gone. Well, if you're ready to take control of your finances and increase your profits from Teachers Pay Teachers (TPT) store, then this episode is for you. Chynell is a pro when it comes to helping you make your TPT store more successful—so put on your detective hat, grab a pen and paper, and be prepared for some major profitable discoveries!Tag Chynell on Instagram as you listen in (@routineyourdreampodcast)Apply for business coaching: www.routineyourdream.com/privatebusinesscoaching

Have you ever felt like you were doing tons of marketing tasks, but none of them seemed to be having an impact? Chances are you've fallen into the trap of checklist marketing. In this podcast episode, Chynell will be talking about exactly what checklist marketing is and how it can trip up even the most successful teacherpreneurs. She'll also be sharing how to focus your time and effort on strategic marketing instead, so that your efforts really have an impact. Listen in for tips, techniques, and strategies to make sure your time and money isn't being wasted!This podcast also featured Sara Whittaker's show Podcasting for Educators You can follow Sara on IG @podcastingforeducators 

Are you ready to start making more money selling on TPT? If so, this episode is just what you need. Chynell found success for a client by creating a 10K blueprint for her TPT store and she's spilling all the details! She's walking us through the process from start to finish.  She shares the actionable strategies she used to help a client create and execute their plan, while also comes with tips to make sure your blueprint is airtight. She's here to help you figure out exactly what you need to do in order to create success more quickly - don't miss it! Follow Chynell and the Routine Your Dream podcast on Instagram @routineyourdreampodcastApply for business coaching for TPT Sellers: www.routineyourdream.com/privatebusinesscoaching 

Are your dreams languishing on your "one day" list? In this episode, The Dream Decluttering Challenge, Chynell shares her story of the dreams that have been on her "one day" list for way too many days. She's sharing practical actions to help you dust off those visions and giving advice on the tough decision of whether to greenlight a dream into existence once and for all or bid them farewell.  Tune into this episode and see how Chynell can help you turn your stagnant dreams into reality (or let them go for good).Visit the podcast IG to let Chynell know you're going to take on the dream decluttering challenge right alongside her this year. @routineyourdreampodcast or DM her if you're interested in hearing more about her upcoming course: The Customer Attraction Formula

With the New Year here, many TPT sellers are looking to start fresh and make this year their best yet! To help everyone get there,  Chynell will reveal her method of "routining your dream" to help you scale your TPT store this year. We'll learn step-by-step how to not just reach a goals for growing your TPT store, but sustaining it as well. It's time to create an action plan backed by some serious strategy, and what better day than today? Let's take advantage of today's blank slate and march towards our dreams with enthusiasm and purpose. Screenshot and share this episode with Chynell over at @routineyourdreampodcast on Instagram

In this episode, you will learn an end of year business strategy that is sure to help you grow in the new year: platform audits. Auditing shouldn’t be a chore – with the knowledge gained from each audit comes valuable insight that should be celebrated! That's why we're putting a fun twist on your end of yeat platform audits: we're taking all of your data and making a naughty and nice list. We're zooming in on the platforms you used (and didn't use) to see where you need to focus your efforts next year. So, don't be intimidated - audit away and discover the hidden opportunities that await this new year!Let Chynell know what made the top of your naught and nice list for your TPT store over at @routineyourdreampodcast on Instagram

Are you a TPT seller that's interested in business coaching? Visit www.routineyourdream.com/privatebusinesscoaching to apply for the 2023 coaching program.In this episode, we're talking about TPT growth and more specifically, the #1 FREE business growth tool that Chynell uses with her clients that are TPT sellers- the % increase calculator! The % increase calculator is an amazing tool for tracking your business performance over time. It allows you to compare two different points in time and compare the changes between them. It helps you gain true insight into what works and where you have room to improve. Listen to this episode to hear all about it from Chynell! Tune in now and get ready to level up your TPT business growth knowledge.

Want in on Amy's exclusive private podcast? CLICK HEREAmy's bootcamp link: CLICK HEREEpisode Details:Amy Porterfield joins us for a special message to teacher sellers. We discussed different scenarios that teacher sellers face when deciding how and when to add a digital course to their exisiting business. If you've ever thought about creating a digital course as a way to grow your teacher business, this episode was made just for you, my friend! If you enjoyed this episode please tag Amy and Chynell on Instagram! @amyporterfield and @routineyourdreampodcast