Social Media for Small Businesses & Contractors (11 Tips)

✓ Get into a rhythm of posting your projects regularly ✓ Invest in quality photography/video/drones - particularly for big projects ✓ Do behind the scenes on your Instagram Stories ✓ Use Video on LinkedIn if you have any B2B work. ✓ Where is your ideal customer? Where is the white space? Is there a different angle you can take? ✓ Be consistent, and knowing stuff isn’t instant, people don’t care about every post. ✓ Cross promoting vendors that you use/cross-pollination of audience ✓ Consistently refresh your targeting, make sure you're talking to actual customers, not just getting clout ✓ If you post, like 3 posts, follow 3 people. ✓ Jab, jab, jab, right hook. ✓ Have a personality - actually using it on your companies social media. (20% spicy - different - tart)