May '20 Google Update + Post Covid Search (Lee Gaul + Jarrett Thomas, iPullRank)
Jarrett Thomas of https://ipullrank.com/ and Lee Gaul talk through the May Google Algorithm update, and what might happen in search if / when COVID-19 starts winding down.
Roofing Podcast: Hook Better Leads
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Local Search / Maps
Medical / corona related shakeups
Thin Content is losing (not unusual)
It takes a while to really analyze this… 3 days ago it just finished rolling out.
Also shifts in general:
Look at month over month data - and look what pages lost out
Identify how that might represent algorithmic shifts
Apply what you learn from the losers - improve upon it and spread the love
Post pandemic digital re-think
PHYSICAL ONLY = WEAKNESS I need my systems in place for getting leads without physical stuff
ECOM WINS - Obviously eCommerce boomed and retail suffered, I’d say 30-50% of those ppl stick w new options they found (because convenience)
IS IT HARDER NOW? Love this quote from Steve Toth of https://seonotebook.com/ “A lot of people think #SEO is getting harder because of how much Google has advanced. When really there are two main reasons: an increasingly cluttered SERP with lower CTRs and the fact that more and more people are producing amazing content (especially on established sites).
The moral: build links or you will have no chance 1-2 years from now.”