Episode 348
How To Use Humor In Marketing w/ Mike Goldenstein
Roofing Podcast: Hook Better Leads
March 25, 202540m 15s
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Show Notes
On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.
We talk memes, marketing risks, and what makes people actually connect with your content.
Topics
constructioncontractorsroofingmarketingseoppcbrandingmanagementleadership