How to Create Large Guides to Power Serious Rankings & Brand Awareness

✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm ✓ Find something you want your team / or yourself to learn more deeply about, and speak to more confidently ✓ Create a large piece of content - known as a hub post - by osmosis other pieces on this topic will rank better as well, in including landing pages ✓ What would you do if Google didn’t exist, how would you promote this piece? Videos, social posts, or influencers? Do those things ✓ When you outline - do keyword research along the way and make sure every chapter has a keyword focus ✓ Add illustrations or other imagery to brand the piece of content ✓ Whatever “hard work” looks like to you, this kind of content ideally takes 10x longer than regularly content. ✓ Find ways to bake promotion right into the guide ✓ Use storybrand brandscript to outline the piece and focus on the ideal customer (of the content) the whole time ✓ Don’t waste the piece by pitching hard - the end result we want is good will and links ✓ Use a symbolic story for the chapters of you want ✓ Create interest by studying persuasion and ways to make articles interesting - like the mystery formula ✓ Make sure these pieces line up with your long term vision for how you want to help people so you’re intrinsically motivated to make something to epic ✓ Have fun!