Episode 65
13 Keys for Better Contact forms: Get More Website Form Fills
✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire) ✓ Fields should match the expected size of the answer ✓ Button should Fit it to the current design - but pop out ✓ Skip the phone number or make it obviously option
Roofing Podcast: Hook Better Leads
February 23, 20208m 27s
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Show Notes
✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire)
✓ Fields should match the expected size of the answer
✓ Button should Fit it to the current design - but pop out
✓ Skip the phone number or make it obviously optional
✓ Social proof - where, who, what
✓ Explain what happens next - make a promise
✓ Don’t be picky - validation should be looooose
✓ Convey the value... your jobs not over when they get to the contact form
✓ Indicate required fields
✓ Trust, trust, trust
✓ Clean it up on mobile
✓ Use ‘send message’ or something more personal, the word submit has bad connotations and it actually matters
✓ Make the headline benefit driven - or more personal
Topics
constructioncontractorsroofingmarketingseoppcbrandingmanagementleadership