Season 1 · Episode 411
#411: How To Talk To A CEO (hint: NOT like a baby) w/ Brett Schklar
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger · Eric Readinger
May 10, 202337m 31sExplicit
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Show Notes
Brett Schklar is the founder and CEO of GROW Powerful, a B2B Fractional CMO agency focusing on growth for emerging tech companies and any SMB needed chief marketing officer placement. Chapters/Timestamp Jumps by Otter.ai - Otter referral link https://otter.ai/referrals/AVPIT85N
- Cold Sweat Equity Podcasting Streaming Show. 0:00
- Listen to the sweat equity podcast on iTunes and Spotify.
- Get a free trial.
- What's the best way to find Brett? 2:05
- Introducing brett sklar and his company, grow powerful.
- What a fractional CMO is.
- What fractional cmos are and how they work.
- Why fractional cmo is cheaper.
- What's the average lifespan of an agency? 6:50
- The average lifespan of a CMO is 18 months.
- Brett is transparent about his pipeline.
- People tend to repeat the same behaviors.
- Going in-house full time as a chief marketing officer.
- The advantage of having a fractional CMO or advisor –. 11:35
- Having a couple of clients going on at a time for strategy.
- Having a fractional CMO.
- How to write a chat gpt prompt.
- Advice to 13 year old self.
- Why Google is losing the game so quickly. 16:20
- Raising kids in tball.
- Why Google is losing the game so quickly.
- Google is rebranding chatgbt as a search engine.
- Google is cracking down on ad-based content.
- The free version has gone up. The paid version has not. 19:29
- How to talk to ceos.
- How to approach ceos in a positive light.
- Self-selecting marketing haters, and how to overcome them.
- Marketing is one of 20 things going on.
- How do we identify the type of ceo and how do we create a language? 23:06
- Making it simple and bite-sized for the CEO.
- The four types of ceos out there.
- Three types of ceos, sales-driven, operations-driven and sales-oriented.
- How to identify the right CEO.
- What do you do when the ceo is a bit whipped in getting ideas from the wife? 28:00
- Getting ideas from the boss.
- Facebook to kids is like hooking up with an algo.
- Building a story-based presentation for an enterprise sales client.
- Building a circle of trust.
- How do you handle bad ideas from clients? 32:45
- How to handle bad ideas from clients.
- The random acts of marketing.
- The sopranos-style approach to dealing with ideas.
- How to frame the question of getting opinions.
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