How to Create Trust-First Marketing (Without Posting Every Day) with Sara Nay

In this episode of Rocky Mountain Marketing, I’m joined by Sara Nay—CEO at Duct Tape Marketing—to dive into a smarter, more sustainable way to grow your business with strategy-first content.

We’re talking about what most business owners get wrong when it comes to content, how the Marketing Hourglass can change the way you view your sales journey, and how AI and automation can elevate—not replace—your marketing.

Whether you're a solopreneur, service provider, or marketer stuck in the "post more!" cycle, this episode will show you how to simplify your efforts and focus on what actually moves the needle.

What You’ll Learn:

• The 7 stages of the Marketing Hourglass
• Why your existing clients are your greatest marketing asset
• How AI can help create smarter content (and where not to use it)
• How to use buyer behavior data to drive your next campaign

Timestamps

00:00 – Intro: Meet Sara Nay

02:10 – What is the Marketing Hourglass?

06:45 – Common mistakes in content strategy

10:30 – How to use AI for smarter marketing

13:50 – Automating the customer journey

18:15 – Turning customers into referral machines

22:00 – Final advice for simplifying your strategy

Tune in now and stop creating content that goes nowhere!

Visit Sara Nay online:

Website: https://ducttapemarketing.com/

LinkedIn: https://www.linkedin.com/in/saranay

Youtube: https://www.youtube.com/c/ducttapemarketingvideo

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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